---
title: PLMA Trade Show Booth & Banners — 2026-04-05
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-08-didion-marketing-call-92720674.md
tags:
- client/didion
- trade-show
- plma
- banner-design
- booth-layout
- marketing
- meeting/fathom
layer: 2
client_source: Didion Milling
industry_context: food-beverage
transferable: false
---

# PLMA Trade Show Booth & Banners — 2026-04-05

## Overview

Working session with Diana Henry (Didion) and the Asymmetric team (Michał Bielerzewski, Melissa Cusumano) to finalize content for three PLMA trade show banners, sketch a 20'×10' corner booth layout, and scope a broader PLMA promotional package. A follow-up strategy meeting was scheduled for the next day.

**Attendees:**
- Diana Henry — Didion (dhenry@didioninc.com)
- Michał Bielerzewski — Asymmetric
- Melissa Cusumano — Asymmetric

---

## Key Decisions

### Banner Content

- **Center banner** — Finalized as the primary value proposition panel:
  - Headline: *"Discover the Didion Difference"*
  - Three supporting statements (each on its own line, no bullet characters, initial caps):
    - Unmatched Customer Service
    - High-Quality Products
    - Custom Solutions
  - QR code removed; replace with plain URL: `didioninc.com` (on center banner only)
  - Remove exclamation point from "Welcome to the Didion Culinary Collection" on the left banner

- **Left banner** — "Welcome to the Didion Culinary Collection" introducing the product line (Corn Masa Flour + Arepa Corn Flour). Content approved; image needs a corn tortilla visual added at top.

- **Right banner** — Titled *"Versatile Applications"* (no exclamation point). Showcase four end-product images representing both Masa and Arepa applications:
  - Tortilla
  - Chips (not "corn chips")
  - Arepa
  - Tamale
  - All images are placeholders pending Diana's high-res purchased photos.

- **Capabilities banner** — Deprioritized for the main back-wall panels; may be repurposed as a grasshopper/retractable banner.

### Typography & Design
- Bullet-point characters not preferred; use line breaks with each statement as its own visual unit
- Yellow color for the three value-proposition lines; "Discover the Didion Difference" headline in white
- Reduce font size slightly (currently ~195pt in Illustrator) so each statement fits on one line
- Decrease background lighting slightly to improve text contrast

### Booth Layout (20'×10' Corner)

Preliminary sketch developed in Miro. Key elements:

| Element | Notes |
|---|---|
| 3 back-wall banners | Centered across the full back wall |
| Grasshopper/retractable banner(s) | 1–2 additional panels; capabilities or applications content |
| Podium | ~1'×4', can be positioned perpendicular to draw foot traffic |
| L-shaped food prep/sampling area | 6' + 8' tables; prep table hidden behind half-wall drape |
| Collateral table | 6' table for pull tabs, swag, ingredient samples |
| High-top table + 2 chairs | For sit-down conversations with prospects |

- Booth is a **corner space** — two open sides (walkway + shared aisle); both sides likely have half-wall pipe-and-drape partitions
- Food sampling table should be positioned toward the front/open side for engagement
- Actual cooking on-site deprioritized for this year; plan is fresh guac/salsa prep by a cook using pre-purchased chips and tortillas
- ~8 Didion staff attending the show
- Diana needs to verify exact booth specs and constraints with the trade show company before layout is finalized

---

## Action Items

| Owner | Task |
|---|---|
| **Michał** | Update center banner: value-prop lines on individual rows, yellow color, initial caps, reduced font size, remove QR code, add `didioninc.com` URL |
| **Michał** | Update left banner: add corn tortilla image at top, remove exclamation point from headline |
| **Michał** | Update right banner: swap placeholder images for Tortilla / Chips / Arepa / Tamale once high-res assets arrive |
| **Michał** | Refine Miro booth layout diagram to scale; share with Diana for team gut-check |
| **Diana** | Provide purchased high-res product images (Arepa, Tamale, Tortilla, Chips) |
| **Diana** | Verify booth specifications and constraints with trade show company |
| **Diana** | Share booth layout with sales team for feedback |
| **Melissa** | Create detailed agenda for next-day PLMA strategy meeting |
| **Melissa** | Create separate task for next product page (post-Masa) — do not merge with completed Masa task |
| **Team** | Begin conceptualizing full PLMA promotional package (see below) |

---

## PLMA Promotional Package — Scoped (Not Yet Started)

The team identified a need for a broader pre-show marketing push beyond the physical booth materials:

- **LinkedIn graphics** — Announce Didion's presence at PLMA
- **Dedicated landing page** — Booth/event-specific, separate from the First Impression Kit page
- **Email templates** — Outreach to existing customers and prospects
- **Rollout timeline** — To be defined in the follow-up strategy meeting

---

## Related Notes

- First Impression Kit landing page (Masa-specific) is nearly complete; minor tweaks pending (video format, social icon duplication bug, corn tortilla image at top)
- Zapier form → Google Sheet → marketing@didioninc.com notification chain needs final confirmation from Chris
- Homepage banner intentionally deferred until full product launch
- See [[clients/current/didion/_index]] for full client context