--- title: PLMA Trade Show Prep — 2026-04-05 type: article created: '2026-04-05' updated: '2026-04-05' source_docs: - raw/2025-11-05-didion-marketing-call-99385170.md tags: - meeting - client-didion - marketing - trade-show - sell-sheet - website - landing-page - paypal - PLMA layer: 2 client_source: Didion Milling industry_context: food-beverage transferable: false --- # PLMA Trade Show Prep — 2026-04-05 Working session with Diana Henry (Didion) to finalize materials for the upcoming PLMA trade show. Several items were resolved live during the call; others have defined next steps. **Attendees:** - Diana Henry — Didion (dhenry@didioninc.com) - Melissa Cusumano — Asymmetric - Michał Bielerzewski — Asymmetric --- ## Overview The primary goal was to clear remaining blockers before the PLMA show. The PLMA landing page was unblocked mid-call after form fixes were deployed. The combined Korn Masa/Arepa sell sheet was approved for same-day printing after a round of copy and design edits. Direction was set for the new product page and homepage hero banner. PayPal integration was flagged as significantly more complex than originally scoped, with timeline TBD. --- ## Key Decisions - **Landing page is cleared for email sends** — form fixes (email notifications + submission anchor) were deployed during the call. Minor UX issues (custom thank-you message not displaying, scroll-to-top behavior) are low priority but should be addressed. - **Combined sell sheet approved for same-day printing** — Korn Masa/Arepa combined sheet replaces the standalone Masa sheet for the trade show. No standalone Arepa sheet needed at this time. - **Homepage hero banner will use the tortilla image** — rationale: tortilla sales expected to outpace chip sales initially. - **Hero banner headline/subhead agreed:** "Authentic Flavor Starts Here" (headline) / "Introducing Korn Masa and Arepa Flower" (subhead). Industry-standard terms prioritized for SEO. - **"Nachos" → "Chips"** on the product page for broader appeal. - **Black footer bar removed** from sell sheet back side; URL moved below phone number in Didion blue. - **PayPal integration is not a simple plugin swap** — requires site-wide review. New timeline pending. --- ## Action Items | Owner | Task | |---|---| | **Michał** | Implement all front and back sell sheet edits (see detail below) | | **Michał** | Send final sell sheet PDF to Diana for same-day printing | | **Eshock** | Implement copy and design updates on the new Korn Masa/Arepa product page | | **Eshock** | Build rotating hero image (corn masa + arepa visuals) for product page | | **Melissa** | Create two homepage hero banner options using agreed copy | | **Melissa** | Add "Package up all native files" to project notes | | **Diana** | Print sell sheet upon receipt of final PDF | | **Diana** | Re-test landing page form to confirm custom "Thank You" message is displaying | --- ## Topic Detail ### PLMA Landing Page **Blocker resolved:** Email sends were queued but could not go out until the landing page was complete. Fixed mid-call. **Fixes deployed during call:** - Diana's email added to form submission notifications (bypasses shared marketing inbox, provides real-time alerts) - Submission anchor added — page now scrolls to the "Thank You" confirmation after form submit **Remaining minor UX issues (low priority):** - Form still displaying generic "Thanks for contacting us" message instead of Diana's custom message - Page scrolls to top on submission, requiring user to scroll down to see confirmation --- ### Combined Korn Masa / Arepa Sell Sheet Approved for same-day printing after the following edits. **Front side:** - Capitalize all items in the "Bags, Totes…" list for consistency - Replace ampersand in "totes & 2-10 lb bags" with a comma - Keep "Consistency, quality, performance…" title font size as-is **Back side — copy:** - "We craft the Masa and Arepa flower…" → "We craft Corn Masa and Arepa flower…" - "We don't just sell Masa." → "We don't just sell ingredients." - Fix widow/hanging chad on the final sentence **Back side — design:** - Remove heavy black footer bar - Move URL below phone number, styled in Didion blue - Ensure phone number and URL are left-aligned (match the previously printed version) > Diana confirmed the combined sheet is the only version needed for the trade show. No standalone Arepa sell sheet required at this time. --- ### Website — New Product Page (Korn Masa / Arepa) - **Rotating hero image:** Eshock has assets; will build a rotating hero showing corn masa and arepa visuals - **Add drop shadow** to white font for legibility against responsive background - **Copy edits:** - "Nachos" → "Chips" (broader appeal) - Remove "Applications" line entirely — visuals already convey this - Remove "comes in" from color list; leave as "yellow, white, blue" --- ### Website — Homepage Hero Banner - **Visual:** Tortilla image (expected to drive more initial sales than chips) - **Headline:** "Authentic Flavor Starts Here" - **Subhead:** "Introducing Korn Masa and Arepa Flower" - Melissa to produce two banner options for Diana's review --- ### Booth Logistics - **Restaurant partner for guacamole:** Not yet secured; Diana still has ~1.5 weeks - **Banners:** Not yet reviewed by Diana — will be a surprise at the show. Vendor proofing issue noted (inconsistent templates sent; source of truth unclear). Flag for future banner updates. - **Native files:** Diana requested all native design files for booth materials and the sell sheet be packaged up and delivered. --- ### PayPal Integration Originally scoped as a simple plugin switch. After deeper review by Eshock and Mark, it requires a site-wide audit of how forms and checkout are built. More complex than anticipated — similar in nature to the Gravity Forms situation. New timeline TBD. > Diana expressed frustration that the complexity wasn't surfaced earlier. Melissa acknowledged the gap. Follow-up needed to set a revised timeline. --- ## Related - [[wiki/clients/current/didion/_index]]