---
title: "Didion Milling — Client Index"
type: index
created: "2026-04-05"
updated: "2026-04-05"
source_docs:
  - "raw/2026-03-11-didion-marketing-call-129040293.md"
tags:
  - client
  - didion
  - paid-media
  - recruitment-marketing
---

# Didion Milling — Client Index

## Status

**Active** — Ongoing paid media management for recruitment marketing across Google and Meta.

## First Seen

2026-03-11 (earliest source document)

## Last Activity

2026-04-05 — Marketing blitz planning call to finalize Google SEM AI Max integration and new Meta campaign launch.

## Key Contacts

| Name | Role | Email |
|---|---|---|
| Diana Henry | Client Lead (Didion) | dhenry@didioninc.com |
| Melissa Cusumano | Account Manager (Asymmetric) | melissa.cusumano@asymmetric.pro |
| Michal Bielerzewski | Paid Media (Asymmetric) | michal.bielerzewski@asymmetric.pro |

## Active Projects

### Google SEM — AI Max Integration
Adding AI Max to the existing SEM recruitment campaign (not a new campaign). Daily budget increasing from ~$7 to $15/day. AI Max applies broad match and keyword list technology, leveraging display campaign audience data to prioritize brand-familiar users in search.

See: [[wiki/clients/current/didion/meetings/2026-04-05-marketing-blitz-planning-call]]

### Meta — New Recruitment Campaign (Blitz)
Launching a new Meta campaign at $10/day ($300/mo), in addition to the existing $300/mo Meta spend. Strategy centers on copy rotation with refreshed creative assets, including new photos selected by Diana and short-form vertical video (10–15s) sourced from existing brand videos ("Firework Matters" and "We Are Didion").

See: [[wiki/clients/current/didion/meetings/2026-04-05-marketing-blitz-planning-call]]

## Related Docs

- [[wiki/clients/current/didion/meetings/2026-04-05-marketing-blitz-planning-call]]

## Notes

- Keyword negation/optimization is performed at least monthly by the paid media team.
- Recent budget reallocation from display to search has already produced measurable lift in search impressions and clicks; display performance has declined correspondingly.
- Meta performance is inconsistent month-to-month; creative refresh is the primary hypothesis for improvement.
- Diana needs a clear, concise one-pager summarizing the blitz plan to communicate it internally to Didion's recruitment team.