---
title: $100K Monthly Sales Milestone — 2025-09-29
type: article
created: '2025-09-29'
updated: '2025-09-29'
source_docs:
- raw/2025-09-29-team-stand-up-90416917.md
tags:
- doodle-farms
- milestone
- sales
- ads
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# $100K Monthly Sales Milestone — 2025-09-29

## Overview

As of the September 29, 2025 team stand-up, Doodle Farms was on track to hit **$100,000 in sales for the month** — a significant milestone and a strong indicator that the account's ad and marketing work is delivering results. The team noted that sales had increased by approximately **40% during Karly Oykhman's maternity leave**, suggesting the campaigns were running effectively without heavy account management intervention.

Mark Hope summarized the account's status as follows:

> "Doodle Farms is in great shape. Sales are going to be $100,000 this month. We've increased sales by 40% just from the time you were out. We're crushing it there."

## Key Details

| Detail | Value |
|---|---|
| Projected monthly sales | ~$100,000 |
| Sales growth (during Karly's absence) | ~40% |
| Account status | Excellent — no issues reported |
| Account manager (returning) | Karly Oykhman |

## Context

- Karly Oykhman returned part-time on this date after maternity leave. Doodle Farms was one of four accounts handed back to her (alongside [[wiki/clients/current/cora/index|Cora]], [[wiki/clients/current/crazy-lennys/index|Crazy Lenny's]], and [[wiki/clients/current/american-extraction/index|American Extraction]]).
- The 40% sales increase occurred organically during a period of reduced account management attention, which the team took as a sign the underlying campaigns and strategy are sound.
- No blockers, concerns, or action items were raised for this account at the stand-up.

## Related

- [[wiki/meetings/2025-09-29-team-stand-up|Team Stand-Up — 2025-09-29]]
- [[wiki/clients/current/doudlah-farms/index|Doodle Farms Client Index]]