---
title: Weekly Call w/ Karly — 2025-11-03
type: article
created: '2025-11-03'
updated: '2026-04-05'
source_docs:
- raw/2025-11-03-weekly-call-w-karly-98686647.md
tags:
- meeting
- client-doodla
- amazon
- inventory
- advertising
- karly-oykhman
- mark-hope
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# Weekly Call w/ Karly — 2025-11-03

## Overview

Weekly sync between Karly Oykhman and Mark Hope. Doodla was the primary focus: a strong October on Amazon ($115k sales, $40k net profit) tempered by a critical inventory tracking error that threatens stockouts on high-velocity products. Secondary topics included the B2B platform launch status, a Crazy Lenny's video quote correction, American Extractions ad performance, and a Cora email signature request.

**Attendees:** Karly Oykhman, Mark Hope

---

## October Amazon Performance

| Metric | Value |
|---|---|
| Total Sales | $115,000 |
| Net Profit | $40,000 |
| Ad Spend | $20,000 |

A ~17% ad-to-sales ratio (ROAS ~5.75) is solid, but Mark flagged potential room to reduce spend — particularly on underperforming products that have been receiving ad budget to clear inventory.

### Top Performers

| Product | Sales | Notes |
|---|---|---|
| Yellow Cornmeal | $17,000 | 67% of orders from ads (393/588) |
| White Popcorn | $14,000 | ~50% of orders from ads |
| Black Beans (5lb) | $14,000 | — |
| Black Beans (25lb) | $8,000 | ~80 bags sold |
| Old World Popcorn | $6,000 | Recovered from zero velocity |

White popcorn is outselling yellow popcorn across both standard and Old World lines.

### Underperformers

- Canary Beans — enrolled in Amazon Vine program to generate reviews
- Small Red Beans
- Yellow Cornmeal (25lb) — no commercial traction
- 25lb Popcorn — commercial SKU, limited consumer demand

---

## Critical Inventory Tracking Issue

**Problem:** Gilbert's inventory spreadsheet is not pulling in inbound shipment order numbers, causing stock levels to appear lower than they actually are. This makes accurate forecasting impossible and risks stockouts on fast-moving SKUs.

**Risk level:** High — several top-selling products are showing 1–1.5 months of supply without accounting for inbound stock.

### Products Requiring Urgent Attention

| Product | Status |
|---|---|
| Yellow Cornmeal (1.5lb) | 13 boxes inbound — not reflected in spreadsheet |
| Yellow Cornmeal (5lb) | ~1 month supply; 578 on-hand + 85 inbound, still tight |
| 3lb Popcorn (Yellow & White) | 1.4–1.7 months; last shipment unclear |
| Black Beans (5lb) | ~1 month shown; inbound accuracy unknown |
| Kidney Beans (5lb) | 24 boxes shipped in last order — not yet reflected |
| Great Northern Beans (5lb) | New velocity (~20 units/month); no recent shipment |
| Whole Wheat (5lb) | 7 on-hand + 18 inbound; low but not emergency |

**Old World Popcorn:** Inventory solid at 3+ months. However, production lead time is 1–2 months plus shipping, so planning for the next run needs to start now. Karly emailed Lucy to begin planning; new bags required to address ongoing customer complaints.

---

## Key Decisions

- **Inventory tracking fix is urgent.** Karly to follow up with Gilbert to confirm inbound order numbers are reflected in the spreadsheet before any reorder decisions are made.
- **Urgent FBA shipment needed** for 5lb Great Northern Beans, 3lb Popcorn (check last shipment first), and 5lb Whole Wheat.
- **Old World Popcorn production run** should be initiated now given lead times. New bag sourcing must be confirmed with Lucy before production.
- **Canary Beans** enrolled in Vine — monitor for review velocity improvement.
- **Ad spend review** deferred; Gilbert's current ad structure is producing results but may have optimization opportunities on underperforming SKUs.

---

## Action Items

- [ ] **Karly** — Follow up with Gilbert: confirm inbound order numbers are pulling into the inventory spreadsheet correctly
- [ ] **Karly** — Follow up with Gilbert: confirm progress on bag sourcing for Old World Popcorn
- [ ] **Karly** — Check last 3lb popcorn shipment details, then place FBA replenishment order for popcorn, 5lb Great Northern, and 5lb Whole Wheat

---

## Related Notes

- Other topics from this call are filed separately:
  - [[wiki/clients/current/crazy-lennys/2025-11-03-eflow-video-quote-correction]] — eFlow B-roll video quote corrected to $3,500; vendor communication protocol reinforced
  - [[wiki/clients/current/american-extractions/2025-11-03-ad-campaign-strategy-review]] — Ad campaigns generating only 3 leads; new strategy deck to be presented Monday
  - [[wiki/internal/b2b-platform-launch-status]] — Launch blocked pending payments/shipping review; Karly to schedule 1-hr session with Mark and Eshock
  - [[wiki/clients/current/cora/2025-11-03-email-signature-request]] — HubSpot Email Signature Generator recommended