---
title: SEO & Google Ads Setup Tasks — 2025-11-24
type: article
created: '2025-11-24'
updated: '2025-11-24'
source_docs:
- raw/2025-11-24-weekly-call-w-karly-103855138.md
tags:
- old-world
- seo
- google-ads
- google-merchant-center
- inventory
- action-items
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# SEO & Google Ads Setup Tasks — 2025-11-24

Discussed during [[wiki/meetings/2025-11-24-weekly-call-karly|Weekly Call w/ Karly — 2025-11-24]]. These tasks relate to the Old World brand under [[wiki/clients/current/doudlah-farms/_index|Doodla Farms]].

## Overview

Several urgent marketing infrastructure tasks were identified for Old World. The site currently has a Domain Rating of 0, and Google Ads cannot launch until a Google Merchant Center account and shopping feed are in place. Inventory and production planning also need active follow-up to prevent stockouts.

---

## Domain Rating (SEO)

- **Current status:** Old World's domain rating is **0** — no DR service has been started yet.
- Doodla Farms (the parent brand) is at DR 33 and has already had the service running; Old World needs to be initiated separately.
- Client has already approved the DR service.

**Action:** Karly to initiate the DR/SEO service for Old World. (@Karly Oykhman)

---

## Google Merchant Center & Shopping Feed

- Google Ads for Old World are **blocked** until a Google Merchant Center account and product shopping feed exist.
- Estimated setup time: **3–4 hours** of work.
- **Open question:** Mark will investigate whether the Old World feed can be added to the existing Doodla Farms Merchant Center account (since Old World is a brand under the same company), rather than creating a separate account. Product-level campaign targeting should prevent Doodla Farms branding from appearing in Old World ads.

**Actions:**
- Karly to create Salesforce tasks for the GMC setup and shopping feed build. (@Karly Oykhman)
- Mark to complete the Google Merchant Center setup and shopping feed creation. (@Mark Hope)

---

## Inventory & Production Planning

- Old World is preparing for a new production run with updated bag/label designs.
- Proactive planning is critical — running out of inventory before the next run is a real risk.
- Jason (client-side) needs to prepare current inventory for shipping.

**Actions:**
- Karly to call Lucy to get a timeline on new bag designs and the next production run. (@Karly Oykhman)
- Karly to follow up with Jason to confirm current inventory is ready to ship. (@Karly Oykhman)

---

## Old World Email Address Setup

- An Old World-specific email address still needs to be configured.
- Target deadline: **December 4**.

**Action:** Karly to follow up with Lucy on email address setup. (@Karly Oykhman)

---

## Related

- [[wiki/clients/current/doudlah-farms/2025-11-24-inventory-liquidation-proposal|Doodla Farms Inventory Liquidation Proposal — 2025-11-24]]
- [[wiki/internal/2025-11-24-salesforce-unsubscribe-fix|Salesforce Email Template Unsubscribe Fix — 2025-11-24]]