--- title: Weekly Sync — 2025-11-24 type: article created: '2025-11-24' updated: '2025-11-24' source_docs: - raw/2025-11-24-weekly-call-w-karly-103855138.md tags: - meeting - doodla-farms - old-world - cora-italia - salesforce - google-ads - seo - inventory - accounts-receivable layer: 2 client_source: Doudlah Farms industry_context: food-beverage transferable: false --- # Weekly Sync — 2025-11-24 **Attendees:** [[people/karly-oykhman|Karly Oykhman]], [[people/mark-hope|Mark Hope]] **Source:** [Fathom Recording](https://fathom.video/calls/483852865) ## Overview Weekly sync covering four main areas: a new inventory liquidation project proposal for [[clients/current/doudlah-farms/index|Doodla Farms]], urgent SEO and Google Ads setup tasks for [[clients/current/old-world/index|Old World]], an escalating overdue invoice situation with [[clients/current/cora-italia/index|Cora Italia]], and an internal Salesforce email template fix. --- ## Doodla Farms — Inventory Liquidation Project Doodla Farms is facing a building financing gap after a bank loan shortfall. They have committed to a new building and have already drawn on grant funds, but cannot cover the remaining balance. **Proposed approach:** A dedicated sales project to liquidate ~1 million lbs of white popcorn inventory, targeting buyers who can purchase in bulk. This is framed as a sales project with marketing support (positioning materials, outreach), not a traditional marketing engagement. **Key details:** - At $0.50/lb, 1M lbs = **$500,000** — a significant portion of the financing gap - Mark believes the inventory can sell for better than $0.50/lb - A new **popcorn-specific grant (~$250k)** is available to fund the project work; Mark intends to draw project fees from this grant rather than the existing retainer - Selling family land (~800 acres, in the family for three generations) is the emotionally charged last resort; the client wants to exhaust all other options first - Fundraising/donations were considered and ruled out — Doodla Farms is a commercial enterprise **Timeline:** Mark to draft the project proposal this week or next (before or just after Thanksgiving). --- ## Old World — SEO & Google Ads Setup Several urgent operational tasks are blocking Old World's marketing progress. ### Domain Rating (DR) - Old World's DR is currently **0** — critically low for a new site - The DR improvement service has been approved by the client but **not yet started** - Doodla Farms (the parent brand) is at DR 33 and climbing after their service was initiated ### Google Merchant Center & Google Ads - Google Ads cannot run without a **Google Merchant Center account** and a connected **shopping feed** - Mark estimates ~3–4 hours of setup work - Mark will investigate whether Old World's feed can be added to the **existing Doodla Farms Merchant Center** (Old World is a Doodla Farms brand, so this may be feasible without branding conflicts — campaign targeting controls which products appear) ### Inventory & Production Planning - Lucy is working on new bag/label designs and a production run, but no timeline has been confirmed - Proactive follow-up is critical — running out of inventory is a real risk - Jason needs to prepare current inventory for shipping ### Email Setup - Old World email address setup is pending; target date is **December 4** - Karly to follow up with Lucy --- ## Cora Italia — Invoice Escalation The first Cora Italia invoice is **100 days past due**. **Current stance:** All work and new proposals are on hold until payment is received. This is a matter of principle, not just cash flow — the invoice amount is not large. **Immediate action:** Lincoln (client-side contact) is in Italy this week. A call is scheduled for the following day with Lincoln and the Cora Italia team to force a resolution. Melissa will walk through the website work completed to date; payment will be addressed directly. **Account risk:** The account has been relatively hands-off, which creates a risk of client detachment — they may begin to feel they aren't getting value and look to cut costs. Mitigation strategy is to maintain high-frequency communication (2–3 emails/week) and continue website updates. **Internal note:** Matthew (a Cora Italia contact) has been requesting a quote for a separate project but appears unaware of the outstanding invoice situation — suggesting limited internal communication on their side. Lincoln has been unresponsive to recent emails. --- ## Internal — Salesforce Email Template Fix An HTML email template built by Raphael is blocked from use due to a broken unsubscribe footer. **Root cause:** The template uses a static `href` link for the unsubscribe action. Salesforce requires a **platform-specific unsubscribe variable** (not a hardcoded URL). Because the variable is missing, Salesforce appends its own default footer — which is visually messy and inconsistent with the template design. **Resolution path:** 1. Mark has contacted **Jessica** for assistance 2. Goal: fix the template and have Jessica record a short video tutorial so the team can handle this independently going forward 3. Once fixed, **Raphael** will own all email creation and automation in Salesforce --- ## Key Decisions | Decision | Detail | |---|---| | Doodla Farms inventory project | Mark to propose a new paid sales project funded by the popcorn grant | | Cora Italia work hold | No new work or proposals until first invoice is paid | | Old World GMC | Mark to set up Merchant Center + shopping feed (~3–4 hrs) | | Salesforce template | Engage Jessica to fix unsubscribe variable; Raphael to own email creation after | --- ## Action Items ### Karly - [ ] Call Lucy — confirm Old World bag/label designs and production run timeline - [ ] Follow up with Jason — ensure current Old World inventory is ready to ship - [ ] Initiate Old World Domain Rating service - [ ] Create Salesforce tasks for Mark: (1) GMC account setup, (2) shopping feed build - [ ] Follow up with Lucy on Old World email address setup (target: Dec 4) - [ ] Call Lauren re: Cora Italia — check in on Lincoln status and account engagement - [ ] Coordinate with Jessica re: Salesforce unsubscribe footer fix ### Mark - [ ] Draft Doodla Farms inventory liquidation project proposal - [ ] Complete Old World Google Merchant Center and shopping feed setup - [ ] Coordinate with Jessica on Salesforce email template fix; get video tutorial ### Team - [ ] Attend Cora Italia call (2025-11-25) — resolve overdue invoice with Lincoln present --- ## Related - [[clients/current/doudlah-farms/index|Doodla Farms]] - [[clients/current/old-world/index|Old World]] - [[clients/current/cora-italia/index|Cora Italia]] - [[knowledge/salesforce-email-templates|Salesforce Email Templates]] - [[knowledge/google-merchant-center-setup|Google Merchant Center Setup]]