---
title: Amazon Sales Recovery Strategy — 2026-01-05
type: article
created: '2026-01-05'
updated: '2026-01-05'
source_docs:
- raw/2026-01-05-team-stand-up-111723426.md
tags:
- doodla
- amazon-ads
- sales-recovery
- roas
- stockout
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# Amazon Sales Recovery Strategy — 2026-01-05

## Overview

Doodla's Amazon sales have not fully recovered following a stockout of key products (black beans and yellow corn mill). Despite inventory being replenished, rankings and order volume remain below pre-stockout levels. This article documents the recovery strategy discussed during the [[wiki/meetings/2026-01-05-team-stand-up|2026-01-05 Team Stand-Up]].

## Problem

Amazon product rankings are not self-correcting after a stockout. When inventory ran out, Doodla lost ranking position on key products. Restocking alone did not restore those rankings — the algorithm requires renewed sales velocity to climb back.

> *"It's not like a light switch that you can turn on."* — Gilbert Barrongo

Affected products:
- **Black beans** — no inventory for approximately one month prior
- **Yellow corn mill** — similarly impacted

## Strategy

**Aggressively increase ad bids** on the affected products to drive sales velocity and regain lost rankings.

This is a deliberate short-term sacrifice: higher bids will compress ROAS temporarily, but the goal is to rebuild ranking momentum that will sustain higher organic and paid sales over time.

### Expected Timeline

| Phase | Duration | Expected Outcome |
|---|---|---|
| Bid ramp-up | Immediate | Increased spend, lower ROAS |
| Recovery | 1–2 months | Rankings begin to recover, sales volume increases |
| Stabilization | After ~2 months | ROAS returns to and potentially exceeds prior levels |

## Key Decisions

- Accept a **temporary ROAS decline** as a necessary cost of ranking recovery
- Focus bid increases on **black beans** and **yellow corn mill** as the primary affected SKUs
- Gilbert to continue monitoring and optimizing bids throughout the recovery period

## Action Items

- [ ] **Gilbert** — Increase bids on black beans and yellow corn mill campaigns; monitor weekly
- [ ] **Mark** — Set client expectations around lower ROAS for the next 1–2 months

## Related

- [[wiki/clients/current/doudlah-farms/_index|Doodla Client Overview]]
- [[wiki/meetings/2026-01-05-team-stand-up|Team Stand-Up — 2026-01-05]]