---
title: Old World Product Review Dispute — Shipping Damage (2026-01-07)
type: article
created: '2026-01-07'
updated: '2026-01-07'
source_docs:
- raw/2026-01-07-weekly-call-w-gilbert-112453107.md
tags:
- doodla
- amazon
- product-reviews
- shipping-damage
- packaging
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# Old World Product Review Dispute — Shipping Damage (2026-01-07)

## Overview

During the [[wiki/clients/current/doudlah-farms/index|Doodla Farms]] weekly review on 2026-01-07, Gilbert flagged that the "Old World" product listing had dropped from a 4.2–4.3 star rating to 4.0. The likely cause is a prominent customer review video showing the product arriving with shipping damage — the bag was placed in a box with no padding or protective material. Mark and Gilbert agreed to dispute the review with Amazon and noted that new packaging is already in the pipeline.

## Issue Details

- **Product:** Old World (cornmeal product line)
- **Rating drop:** 4.2–4.3 → 4.0
- **Root cause:** A customer-submitted review video showing shipping damage caused by inadequate protective packaging (no bubble wrap, paper, or padding inside the shipping box)
- **Attribution:** Damage is attributable to the shipping/fulfillment process, not the product itself — making it a valid dispute candidate under Amazon's review policies

## Dispute Rationale

Amazon allows sellers to request removal of reviews where the negative experience is caused by fulfillment or shipping rather than the product. Key arguments for the dispute:

1. The video clearly shows the product was placed in a box without any cushioning material
2. The product itself was undamaged — the complaint is about packaging, not quality
3. FBA fulfillment is Amazon's responsibility; if Amazon packed the shipment, liability may rest with them

**Action assigned to:** Gilbert Barrongo — submit dispute to Amazon with the review video as evidence, citing shipping damage as the cause.

## Packaging Improvement

Mark confirmed that new packaging is already in development:

- A larger bag format has been sourced
- The current damaged-prone packaging will be phased out as existing inventory sells through
- No immediate repackaging of current FBA stock is planned

> "When this inventory that we have is gone, we will never use this packaging again. We've already changed packaging. We got a bigger bag, everything. It'll be much better." — Mark Hope

## Related Issues

This review drop compounds existing performance pressure on Doodla:

- ROAS has declined from ~3.8 to 3.29
- Sales are stalled at September levels due to the [[wiki/clients/current/doudlah-farms/2026-01-07-fnsku-inventory-dispute|FNSKU inventory block]] on yellow cornmeal
- The combination of inventory shortfall and a weakened listing rating creates compounding headwinds for recovery

## Action Items

- [ ] **Gilbert:** Dispute the Old World review with Amazon — submit evidence (the review video) citing shipping damage as the cause, not product defect
- [ ] **Mark/Carly:** Confirm timeline for new packaging to reach FBA and replace current stock

## See Also

- [[wiki/clients/current/doudlah-farms/index|Doodla Farms — Client Index]]
- [[wiki/clients/current/doudlah-farms/2026-01-07-fnsku-inventory-dispute|FNSKU Inventory Dispute — Yellow Cornmeal (2026-01-07)]]
- [[wiki/meetings/2026-01-07-weekly-call-gilbert|Weekly Call w/ Gilbert — 2026-01-07]]