--- title: Marketing Call — Amazon, Ecommerce & Inventory (2026-01-09) type: article created: '2026-01-09' updated: '2026-04-05' source_docs: - raw/2026-01-09-doudlah-farms-marketing-amazon-ecommerce-inventory-call-113129781.md tags: - doudlah-farms - client-meeting - marketing - ecommerce - amazon - product-development - partnerships - keen-garlic - popcorn - beans - b2b - wholesale - vapg-grant - nutritional-yeast - dr-fuhrman - national-popcorn-day - old-world-popcorn - email-marketing - social-media layer: 2 client_source: Doudlah Farms industry_context: food-beverage transferable: false --- # Marketing Call — Amazon, Ecommerce & Inventory (2026-01-09) **Client:** [[wiki/clients/current/doudlah-farms/_index|Doudlah Farms]] **Date:** 2026-01-09 **Attendees:** Karly Oykhman, Gilbert Barrongo, Avokerie Onorimuo (Asymmetric); Lucy Doudlah, Mark Doudlah, Jason Doudlah (client) **Source:** [Fathom Recording](https://fathom.video/calls/525980933) --- ## Overview Marketing review and planning call covering the January newsletter draft, National Popcorn Day (Jan 19) promotion, a new organic popcorn seasoning line via a Keen Garlic partnership, a video testimonial strategy targeting re-engagement with Dr. Fuhrman for a white-label bean deal, a new B2B wholesale account (Valley Fresh Harvest), and VAPG grant invoice tracking requirements. --- ## Key Decisions - **January email hero image** will be replaced with a non-produce image (sourced from past Edible Magazine ads) to avoid customer confusion about fresh vegetable availability. - **USDA Organic icon** must appear first in the email footer, ahead of the Regenerative Farming icon; the Moza icon will be removed entirely. - **National Popcorn Day promo (Jan 19)** will use a simple flat-percentage discount code (e.g., 15% off) rather than a buy-one-get-one structure, to minimize IT complexity. Promotion runs one day only. - **Popcorn seasoning line** will be developed as white-labeled organic products — organic nutritional yeast (sourced from Shiloh Farms) and seasoning blends from Keen Garlic — sold under the Doudlah Farms brand. - **Keen Garlic video testimonial** will be produced to showcase the Fuhrman diet / bean health story, with the strategic aim of re-engaging Dr. Fuhrman for a white-label bean packaging deal. - **Old World Popcorn bag sizes:** Decision pending from Mark Hope on whether to add a 2-lb bag alongside the existing 6-lb. A 2-lb bag can reuse the same printing plate, avoiding new setup costs. - **Tony Sterling / Valley Fresh Harvest** (Ladd, IL) will be onboarded as a new B2B wholesale account at Marty Travis pricing; account will be manually created. --- ## Action Items | Owner | Action | Due | |---|---|---| | Sherry (Lucy Doudlah) | Email Tony Sterling (Valley Fresh Harvest) his price list (Marty Travis pricing) | Same day (2026-01-09) | | Sherry (Lucy Doudlah) | Find Edible Magazine ad image for January newsletter hero | ASAP | | Sherry (Lucy Doudlah) | Contact Cindy at Keen Garlic re: seasoning partnership and white-label blends | When Keen Garlic returns from CA | | Sherry (Lucy Doudlah) | Source organic nutritional yeast (Shiloh Farms); explore bulk pricing | Ongoing | | Sherry (Lucy Doudlah) | Email Mark Hope re: VAPG invoicing; request adjusted popcorn-specific invoice | ASAP | | Karly Oykhman | Update January newsletter: swap hero image, reorder footer icons (USDA first, remove Moza), send to Sherry & Mark for approval | ASAP | | Karly Oykhman | Manually create B2B account for Tony Sterling | ASAP | | Karly Oykhman | Ask Mark Hope re: Old World 2-lb bag decision (meeting same day) | 2026-01-09 | | Karly Oykhman | Build National Popcorn Day promo: set discount code, website pop-up, Doudlah Farms IG/TikTok post, newsletter note | Before Jan 19 | | Karly Oykhman | Research USDA food pyramid / MAHA messaging; draft content plan for Sherry & Mark review | Near-term | | Karly Oykhman | Email Sherry VAPG-eligible popcorn marketing plan with itemized costs | Near-term | | Karly Oykhman | Plan 2027 National Popcorn Day promo (note for next year) | 2027 planning | --- ## Topic Notes ### January Newsletter - **Hero image:** Current image shows fresh vegetables, which has historically caused customers to call asking about produce. Replace with a Doudlah Farms-appropriate image — Sherry will locate the Edible Magazine ad used in past Madison quarterly placements. - **Footer compliance:** USDA Organic icon must be listed first per certification requirements. Remove Moza icon (low brand recognition). Shift Regenerative Farming icon to fill the gap. - **Content:** Features a "back to basics / New Year healthy eating" theme, a winter recipe, a Cool Beans bundle product feature, and a "popcorn coming soon" teaser. ### Social Media Posts - **Testimonials:** Add first name + state (e.g., "Wynonna, CA") to all testimonial posts going forward to increase credibility. For the current Wynonna post, the state is unknown (customer likely ordered via Amazon); a plausible state can be added. - **USDA Food Pyramid / MAHA content:** Mark flagged a recent USDA food pyramid update emphasizing whole foods and minimally processed ingredients. Team to evaluate political sensitivity; if neutral framing is possible, content linking Doudlah Farms beans and scratch cooking to the new guidelines could be strong. MAHA reference can be omitted if too charged. - **National Popcorn Day (Jan 19):** Dedicated Doudlah Farms social post (not Old World). Promote in advance; discount active one day only. ### National Popcorn Day Promotion - **Date:** January 19, 2026 - **Offer:** Flat percentage discount (e.g., 15% off) on all popcorn-related products (white corn, yellow corn, gift box). Simple discount code preferred over tiered/BOGO for ease of implementation. - **Channels:** Newsletter (add section to January email), Doudlah Farms Instagram/TikTok, website pop-up. - **Note:** Free shipping threshold is confirmed at $50 (verified during call). - **2027 planning:** With the VAPG grant running two years, a larger National Popcorn Day campaign should be planned well in advance for 2027. ### New Product Line — Organic Popcorn Seasonings - **Concept:** Develop a white-labeled seasoning line under the Doudlah Farms brand, sold as 2–4 jar sets or individual jars. Products would include: - **Organic nutritional yeast flakes** — source from Shiloh Farms (non-GMO, MSG-free, certified organic). Most commercial nutritional yeast is GMO and may contain MSG; organic sourcing is essential to brand integrity. - **Keen Garlic seasoning blends** — white-labeled organic blends (e.g., dill dip, onion dip, garlic blends). Keen Garlic is an existing relationship and a referral source for Asymmetric. - **Potential combo:** Keen Garlic blend + organic nutritional yeast mixed product. - **Distribution:** Sell on Doudlah Farms website; potentially add to Old World snack box. - **Next step:** Sherry to visit Cindy at Keen Garlic (currently in CA) to discuss partnership terms, pricing, and volume. ### Keen Garlic Video Testimonial & Dr. Fuhrman Strategy - **Background:** Keen Garlic owners (Cindy and her husband) attended Dr. Joel Fuhrman's health retreat in San Diego (~$10,000/person, one month). Dr. Fuhrman's diet prescribes ~40% of calories from dry beans. The Keen Garlic owners lost a dramatic amount of weight (estimated 125–150 lbs combined) and now purchase 25-lb bags of Doudlah Farms dry beans regularly. - **Video testimonial plan:** Produce a before/after video testimonial featuring the Keen Garlic owners, highlighting Doudlah Farms beans, the Fuhrman diet (reference his published book), and the Keen Garlic seasoning partnership. - **Strategic goal:** Use the testimonial as a re-engagement vehicle with Dr. Fuhrman. Doudlah Farms previously sent a pallet of DFO beans to Fuhrman's operation; they were returned because the packaging didn't carry his branding. Once the new packaging facility is operational, white-labeling beans under the Fuhrman brand becomes viable. - **Key angle:** If 40% of one's diet is dry beans, sourcing from a glyphosate-free, organic farm is a compelling differentiator. - **Reference:** Dr. Joel Fuhrman (F-U-H-R-M-A-N), based in San Diego; has published books on his nutritarian diet; operates retreat facilities including a location in Italy. ### Old World Popcorn — Bag Sizing - Current offering: 6-lb bag. - Under consideration: Add a 2-lb bag. The same printing plate used for the 6-lb bag can be applied to a 2-lb bag (label will appear proportionally larger but is functionally the same plate, avoiding new setup costs). - Decision needed from Mark Hope before Sherry places the next bag order with Bob. - Karly to raise in her same-day meeting with Mark Hope. ### B2B Account — Valley Fresh Harvest - **Contact:** Tony Sterling - **Company:** Valley Fresh Harvest ([valleyfreshharvest.com](http://valleyfreshharvest.com)), Ladd, IL - **Pricing:** Same tier as Marty Travis - **Setup:** Account to be manually created by Karly (self-service B2B account creation not yet fully enabled). Sherry to email price list same day. ### VAPG Grant — Invoice Tracking - Doudlah Farms holds a $250,000 VAPG (Value-Added Producer Grant) for popcorn marketing. - **Requirement:** Popcorn-specific marketing expenses must be tracked and invoiced separately from other services to qualify for reimbursement. - **Immediate action:** Mark Hope to adjust the most recent invoice to clearly delineate popcorn marketing costs. - **Ongoing:** Karly to provide Sherry with a VAPG-eligible popcorn marketing plan with itemized costs so reimbursement requests can be submitted. - Grant term: Two years. --- ## Key Contacts Referenced | Name | Role | Notes | |---|---|---| | Tony Sterling | Owner, Valley Fresh Harvest | New B2B wholesale account; Ladd, IL | | Cindy (Keen Garlic) | Owner, Keen Garlic | Seasoning partnership lead; referral source for Asymmetric | | Dr. Joel Fuhrman | Physician / Author | Nutritarian diet; 40% beans; prior white-label bean deal fell through | | Mark Hope | Asymmetric / Operations | Bag sizing decision; VAPG invoice adjustment | | Marty Travis | Existing wholesale account | Pricing benchmark for new B2B accounts | --- ## Related - [[wiki/clients/current/doudlah-farms/_index|Doudlah Farms Client Index]] - [[wiki/clients/current/doudlah-farms/old-world-popcorn|Old World Popcorn]]