---
title: Amazon Shipping LTL vs. Full Truckload Decision
type: article
created: '2026-01-29'
updated: '2026-01-29'
source_docs:
- raw/2026-01-29-team-stand-up-118147644.md
tags:
- doodla-farms
- shipping
- logistics
- woocommerce
- decision-pending
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# Amazon Shipping LTL vs. Full Truckload Decision

## Overview

A 25-pallet order for Doodla Farms surfaced a shipping logistics decision during the 2026-01-29 team stand-up. Amazon's system is breaking the order into multiple LTL (less-than-truckload) shipments rather than consolidating into fewer full shipments, creating a cost and operational tradeoff that requires a client-side business decision from Lucy.

This item was raised by Karly and is pending client input before any action is taken.

## The Options

| Option | Shipments | Estimated Cost |
|---|---|---|
| LTL (Amazon default) | 10 shipments | ~$4,000 |
| Consolidated full shipments | 2 shipments | ~$8,000 |

The LTL route is significantly cheaper but involves coordinating 10 separate shipments. The consolidated option costs twice as much but reduces logistical complexity.

## Key Decision

> **Awaiting Lucy's decision.** This is a business call — cost savings vs. operational overhead — that only the client can make.

Karly was assigned to present both options to Lucy and facilitate the decision.

## Action Items

| Owner | Action | Status |
|---|---|---|
| Karly | Present LTL vs. full shipment options to Lucy | 🔄 In Progress |
| Lucy (client) | Make business decision on preferred shipping approach | ⏳ Pending |

## Related Context

- Doodla Farms is also dealing with a separate WooCommerce issue: a donation plugin conflicting with the e-commerce stack. See [[wiki/clients/current/doudlah-farms/2026-01-29-donation-plugin-woocommerce-conflict.md]].
- The broader backend overhaul affecting Doodla Farms is documented in [[wiki/meetings/2026-01-29-team-stand-up.md]].

## Source Meeting

Raised during: [[wiki/meetings/2026-01-29-team-stand-up.md]] — 2026-01-29 Team Stand Up (Website Backend Overhaul & New Dev Protocols)