---
title: Doudlah Farms — Account Assignment Update (2026-02-26)
type: article
created: '2026-02-26'
updated: '2026-02-26'
source_docs:
- raw/2026-02-26-review-of-draft-client-q2-okrs-125682121.md
tags:
- account-management
- doudlah-farms
- gilbert
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# Doudlah Farms — Account Assignment Update (2026-02-26)

## Overview

During the Q2 OKR review meeting on 2026-02-26, the team discussed account assignments under the new two-person-per-account model. Doudlah Farms was identified as an account where Gilbert has grown well beyond a PPC role and is now a de facto primary contact alongside Melissa.

## Account Assignment

| Role | Person |
|---|---|
| Primary Account Manager | Melissa Cusumano |
| Primary (Technical/Operations) | Gilbert |

Melissa noted she is available for follow-up and client communication support as needed, given her familiarity with the account. Gilbert was confirmed as deeply embedded in the account's day-to-day operations.

## Gilbert's Scope of Involvement

Gilbert's responsibilities on Doudlah Farms have expanded significantly beyond paid advertising:

- **Inventory management** — actively managing inventory-related work
- **Amazon strategy** — handling Amazon channel work
- **Account expertise** — has strong familiarity with the client's business; the client knows Gilbert directly

> *"He's doing a hell of a lot more than PPC, right? He's doing inventory and inventory management, and he's doing all the Amazon stuff... He understands that account really well."*
> — Mark Hope

## Notes

- Ads are currently **paused** for Doudlah Farms as of this meeting date.
- The team expects ads to eventually transfer to Asymmetric management.
- Gilbert and Joey were noted as the core operational pair on this account.
- The client assignment spreadsheet is being updated by Melissa to reflect the two-person model and include developer contacts where applicable. See [[wiki/operations/account-management/client-assignment-model]].

## Related

- [[wiki/meetings/2026-02-26-q2-okr-review]]
- [[wiki/operations/account-management/client-assignment-model]]
- [[wiki/clients/current/doudlah-farms/_index]]