---
title: Amazon Sales Performance — 2026-04-01
type: article
created: '2026-04-01'
updated: '2026-04-01'
source_docs:
- raw/2026-04-01-weekly-call-w-melissa-134752335.md
tags:
- doodla
- financials
- amazon
- ecommerce
- performance
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# Amazon Sales Performance — 2026-04-01

## Overview

Doodla Farms had an exceptional March, posting $212k in total sales across all channels. The account is performing well above expectations and the $12k/month retainer is generating strong ROI for the client. This performance was highlighted during the [[wiki/meetings/2026-04-01-weekly-call-w-melissa|2026-04-01 Weekly Call with Melissa]] as a bright spot against otherwise tight company financials.

## March Sales Breakdown

| Channel | Revenue |
|---|---|
| Amazon | $142,000 |
| Website (direct) | $20,000 |
| Bulk sales | $50,000 |
| **Total** | **$212,000** |

## Key Metrics

- **Amazon daily run rate:** ~$6,000/day (up from ~$3,700/day implied by the prior month's $111k)
- **Month-over-month Amazon growth:** $111k → $142k (+28%)
- **Estimated net profit:** ~$2,500/day
- **Asymmetric retainer:** $12,000/month

## Retainer ROI

At $2,500/day net profit and a $12k/month retainer, the client is generating roughly **$75k/month in net profit** against a $12k agency cost — a ~6x return on retainer spend. This makes Doodla one of the most profitable client relationships in the portfolio on a value-delivered basis.

## Trajectory

Amazon sales have grown consistently month over month. The $6k/day current run rate projects to approximately **$180k in Amazon revenue for April**, assuming no seasonal softening. The account shows no signs of plateauing.

## Context

This $12k billing from Doodla represented a significant portion of Asymmetric's total March billing of $56k. As noted in the weekly call, the Doodla retainer is partially masking the need for new business development — strong client performance should not be confused with strong agency revenue health.

## Related

- [[wiki/clients/current/doudlah-farms/_index|Doodla Farms — Client Index]]
- [[wiki/meetings/2026-04-01-weekly-call-w-melissa|Weekly Call w/ Melissa — 2026-04-01]]
- [[wiki/asymmetric/financials/2026-03-march-billing|March 2026 Billing Overview]]