---
title: Amazon FBA Capacity Crisis — Resolution Plan
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-15-2026-q1-planning-108785141.md
tags:
- amazon
- fba
- awd
- inventory
- doodla-farms
- capacity-planning
- logistics
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# Amazon FBA Capacity Crisis — Resolution Plan

## Overview

In December 2025, Doodla Farms hit an Amazon FBA storage capacity limit of **1,900 cubic feet**, blocking inbound shipments of fast-moving SKUs and creating stockout risk heading into a critical sales period. This article documents the problem, the resolution plan agreed upon during the [[wiki/meetings/2026-04-05-q1-okr-review|Q1 OKR Planning Meeting]], and the outstanding action items.

## Problem

- Amazon imposed a **1,900 cu ft FBA capacity limit** for December
- The limit is preventing shipment of high-velocity SKUs (specifically flagged: yellow popcorn)
- Stockouts on fast-moving items risk lost sales and potential ranking degradation on Amazon
- A **Dec 15 carrier pickup** was incorrectly scheduled for **2 pallets** instead of the correct **5 pallets**, compounding the logistics problem

## Resolution Plan

### Immediate Actions (December)

| Action | Owner | Status |
|--------|-------|--------|
| Route critical, low-stock SKUs through **Amazon Warehousing & Distribution (AWD)** instead of FBA | Karly | Pending |
| Open Amazon support case to request a capacity limit increase | Gilbert (coordinated by Karly) | Pending |
| Cancel the incorrect cornmeal shipment and request a refund | Karly | Pending |
| Contact carrier **Exla** (via Jason) to confirm correct Dec 15 pickup for 5 pallets | Karly / Jason | Pending |
| Set Amazon coupons on high-inventory SKUs to accelerate sell-through and free capacity | Karly / Gilbert | Pending |

### Long-Term Plan (January)

- FBA capacity limit is expected to increase to **3,000 cu ft** in early January
- Storage costs also drop in January, making it the preferred window to ship non-critical inventory into FBA
- Non-critical stock should be held and shipped in **early January** to take advantage of both the higher limit and lower costs

## Decision Logic

> *"Use AWD for critical, low-stock items now. Ship non-critical stock in early January when capacity increases to 3,000 cu ft and costs drop."*
> — Resolution agreed in Q1 OKR review, attributed to Mark Hope / Karly Oykhman discussion

The two-track approach separates inventory by urgency:

- **AWD** = bypass FBA limits for items at stockout risk; slower to fulfill but available now
- **FBA (January)** = standard fulfillment for non-urgent stock, timed to favorable capacity and cost conditions

## Related Context

- Doodla Farms' Q1 2026 OKR targets **10% monthly Amazon growth** — stockouts directly threaten this KR
- Gilbert manages the Amazon Seller Central account and is the point of contact for support cases
- This issue surfaced during the broader [[wiki/meetings/2026-04-05-q1-okr-review|Q1 OKR Planning Meeting]] as an urgent operational item separate from the OKR discussion

## Action Items

- [ ] Split Doodla Farms FBA shipment: route AWD for low-stock critical SKUs, schedule FBA for January — **@Karly Oykhman**
- [ ] Coordinate with Gilbert to open Amazon support case re: yellow popcorn FBA capacity increase — **@Karly Oykhman**
- [ ] Cancel incorrect cornmeal shipment; request refund — **@Karly Oykhman**
- [ ] Have Jason call Exla to confirm correct Dec 15 pickup (5 pallets, not 2) — **@Karly Oykhman**
- [ ] Work with Gilbert to apply Amazon coupons on high-inventory SKUs — **@Karly Oykhman**

## Related Articles

- [[wiki/clients/current/doudlah-farms/index|Doodla Farms — Client Index]]
- [[wiki/meetings/2026-04-05-q1-okr-review|Meeting: 2026 Q1 Planning — Client OKR Review]]