---
title: Doudlah Farms Landing Page Design Progress
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-06-ben-check-in-92087970.md
tags:
- landing-pages
- design
- doodla-farms
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# Doudlah Farms Landing Page Design Progress

## Overview

As of the April 5, 2026 check-in between Ben San Fratello and Mark Hope, the design team has made initial progress on the Doudlah Farms landing pages. An initial mock-up for at least one page has been received and the project is moving forward. Andre was noted in the morning stand-up as actively working on related tasks.

Crazy Lenny's landing pages are next in the queue, with the possibility of beginning that work the same day.

## Status

- **Current phase:** Design / mock-up review
- **Initial mock-up:** Received for at least one landing page
- **Next milestone:** Review and iterate on mock-ups; move toward implementation

## Key Details

- Design team has delivered an initial mock-up and the project is progressing normally
- Andre (design team) confirmed working on Doudlah Farms tasks as of the morning stand-up on 2026-04-05
- Crazy Lenny's is queued immediately after Doudlah Farms

## Related Context

During the same check-in, Mark and Ben discussed how to evaluate landing page success once pages go live. Key benchmarks discussed:

- **B2B conversion rate targets** (relevant to Doodla Farms if B2B audience): 2–5% for lead gen forms, white papers, webinars, and demos; up to 10% for high-performing pages
- UTM parameters should be implemented on all clickable elements once pages are live to enable accurate traffic source attribution in GA4

See [[knowledge/analytics/landing-page-conversion-benchmarks]] and [[knowledge/analytics/utm-parameters]] for reference material surfaced in this meeting.

## Action Items

- [ ] Design team to continue iterating on Doodla Farms landing page mock-ups
- [ ] Ben to review mock-ups and coordinate feedback
- [ ] Implement UTM parameters on all CTAs once pages are built and live

## Attendees (Source Meeting)

- Ben San Fratello (ben.sanfratello@asymmetric.pro)
- Mark Hope (mark.hope@asymmetric.pro)

## Related

- [[clients/current/crazy-lennies/index]]
- [[meetings/2026-04-05-ben-check-in-landing-page-metrics-analytics]]