---
title: Packaging Redesign — Remove Zip-Seal, Add Twist-Tie
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-11-18-salesforce-call-102541065.md
tags:
- doodla-farms
- packaging
- product
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# Packaging Redesign — Remove Zip-Seal, Add Twist-Tie

## Overview

Doodla Farms is redesigning its popcorn bags to eliminate a faulty zip-seal closure that has been generating customer complaints. The new design will use a longer bag with enough material at the top to allow a twist-tie closure instead.

This work is expected to be funded in part by a [[2026-04-05-state-popcorn-marketing-grant|$300k state popcorn marketing grant]] received by Doodla Farms.

## Problem

The current bags have two related issues:

1. **Faulty zip-seal:** The zip-seal closure is breaking and generating complaints.
2. **Overfilled bags:** Bags are packed so full that once opened and partially used, there is not enough slack material at the top to re-close them — even with the existing zip-seal, let alone without it.

The combination means customers who remove even a small amount of product have no practical way to reseal the bag.

## Solution

Replace the current bags with a **longer bag design** that:

- **Removes the zip-seal entirely** (eliminating the failure point)
- **Adds extra material at the top** so the bag can be scrunched and secured with a twist-tie

Mark noted this should resolve approximately 99% of packaging complaints.

## Status

- **Decision made:** Yes — discussed and agreed during the [[2025-11-18-salesforce-call|2025-11-18 internal team call]]
- **Implementation:** Pending — Lucy (Doodla Farms) is coordinating with Jen on what the new bags will look like
- **Funding:** To be covered under the state popcorn marketing grant

## Related

- [[wiki/clients/current/doudlah-farms/_index|Doodla Farms Client Index]]
- [[2026-04-05-state-popcorn-marketing-grant|State Popcorn Marketing Grant ($300k)]]
- [[2025-11-18-salesforce-call|2025-11-18 Internal Team Call — Company Status, Doodla Farms, Quarra Italia]]