---
title: Popcorn Marketing Project
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-10-mid-week-call-w-melissa-107838385.md
tags:
- doodla
- popcorn
- project
- business-development
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# Popcorn Marketing Project

## Overview

Asymmetric has taken on a new marketing project for Doudlah Farms focused specifically on their popcorn brand. The project was mentioned by Mark Hope during a mid-week check-in call with Melissa Cusumano in December 2025.

## Project Details

- **Scope:** Dedicated marketing project for the popcorn product line (separate from any broader Doudlah Farms engagement)
- **Funding context:** Mark noted that Doudlah Farms is receiving government funding, which is enabling this project — described informally as "they're getting paid by the government, basically"
- **Status at time of note:** Newly confirmed; project was announced as upcoming work

## Source

Mentioned briefly by Mark Hope during the [[wiki/meetings/2025-12-10-mid-week-call-melissa-bluepoint-reporting|Mid-Week Call with Melissa — Bluepoint Reporting & Business Updates]] (December 2025). No additional scope, timeline, or deliverable details were discussed in that session.

## Open Questions

- What specific marketing channels or deliverables are in scope?
- What is the timeline and budget?
- Who is the primary contact at Doudlah Farms?
- Is this a one-time project or the start of an ongoing retainer?

## Related

- [[wiki/clients/current/doudlah-farms/_index|Doudlah Farms Client Overview]]
- [[wiki/meetings/2025-12-10-mid-week-call-melissa-bluepoint-reporting|Mid-Week Call — Bluepoint Reporting & Business Updates (2025-12-10)]]