---
title: Strategy Reset — Automated Monthly Fulfillment System
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-01-22-impromptu-zoom-meeting-116338672.md
tags:
- doodla
- strategy
- fulfillment
- automation
- process
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# Strategy Reset — Automated Monthly Fulfillment System

## Overview

As of January 2026, the Doodla (Adulla) fulfillment process has outgrown its original manual, ad-hoc model. What began as a small-volume operation where the team would compile order lists and send them to Jason has become unsustainable at current sales volumes. This article documents the proposed strategy reset discussed in the January 22 internal sync and to be formally presented to Jason on the January 23 client call.

**Related client:** [[wiki/clients/current/doudlah-farms/_index]]
**Related meeting:** [[wiki/meetings/2026-01-22-internal-sync]]

---

## Problem: Manual Ordering Is Not Scalable

The current process requires the team to:
1. Compile what inventory is needed
2. Format and send an order list to Jason
3. Coordinate packing on a per-order basis

This worked when Doodla was a small, slowly-growing operation. It no longer fits. The business is now moving significant product volume, and with planting season approaching, Jason will be unavailable for much of the day. The ad-hoc model creates bottlenecks, requires unnecessary team overhead, and introduces risk of fulfillment delays.

> "We've gone from one place to another. The new place we're at now is that this is a business that's selling a lot of product. This is not a hobby anymore." — Mark Hope

---

## Proposed Solution: Fixed Monthly Fulfillment Cadence

Transition core products to a standing monthly order that is prepared and ready to ship by a fixed date each month — without requiring the team to request it each cycle.

### Core Monthly Order (Initial Quantities)

| Product | Monthly Quantity |
|---|---|
| Popcorn (each variety) | 1,000 units |
| Yellow Cornmeal | 1,000 units |
| Black Beans | 500 units |

### Process Flow

1. **Team generates labels** and sends them to Jason by a set date
2. **Jason packs and stages** the order
3. **Order is ready to ship by the 15th** of each month
4. **Team adjusts quantities** as needed based on sales velocity — no full re-order process required

Non-core or seasonal products (e.g., flour) can continue on an ad-hoc request basis until volume justifies adding them to the standing order.

---

## Hiring Recommendation

The business has grown to a point where Jason cannot manage packing alone, particularly during planting season. The team should raise the topic of **hiring a dedicated packer** on the January 23 call.

> "The business is getting too big for just Jason to manage it all." — Mark Hope

This is a client-side operational decision, but flagging it proactively positions the team as a strategic partner rather than just a fulfillment coordinator.

---

## Action Items

- [ ] **Karly** — Present automated fulfillment proposal to Jason on Jan 23 call; frame as a "strategy reset" for a business that has matured past the startup phase (@Karly Oykhman)
- [ ] **Mark** — Join Jan 23 Adulla call (11am CT) to support strategy reset presentation; move conflicting weekly internal meeting (@Mark Hope)
- [ ] **Karly** — Raise hiring a packer with Jason during the Jan 23 call (@Karly Oykhman)
- [ ] **Karly** — Send Jason the current order breakdown (1k popcorn, 1k yellow cornmeal, 500 black beans) with labels by the 15th as the first instance of the new cadence (@Karly Oykhman)

---

## Context & Background

- Gilbert cleaned up the order list prior to this meeting; Karly sent the compiled order to Jason broken into two parts due to volume
- The Jan 23 call agenda also includes: Amazon strategy, B2B/QuickBooks integration options, and custom Epic code discussion
- Doodla's website Ahrefs score improved from ~40 to 80 following backend maintenance by Mark — see [[wiki/knowledge/website-maintenance-backend-performance]] for details