---
title: 2026 Q1 OKRs — Doudlah Farms
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-15-2026-q1-planning-108785141.md
tags:
- okr
- q1-2026
- doodla
- amazon
- b2b
- retail
- fba
- awd
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# 2026 Q1 OKRs — Doudlah Farms

## Overview

Q1 2026 objectives for Doudlah Farms were reviewed and refined during the [[wiki/meetings/2026-q1-planning-okr-review|2026 Q1 Planning — Client OKR Review]] meeting. The account is managed by Karly Oykhman. Core focus areas are sustaining Amazon momentum, scaling B2B partnerships, and expanding physical retail presence.

---

## Objectives & Key Results

### O1: Increase Sales

**Rationale:** Sales growth is the client's primary objective across all channels — Amazon, DTC website, and wholesale.

| Key Result | Measurement Source |
|---|---|
| Maintain 10% month-over-month Amazon revenue growth | Amazon Seller Central |
| Improve website conversion rate | Google Analytics / Shopify |

> **Note:** 20% monthly growth was discussed and rejected as unrealistic given current trajectory. 10%/month (~120% annually) was confirmed as the appropriate target by Mark Hope.

---

### O2: Streamline B2B Process to Scale Partnerships

**Rationale:** Current B2B onboarding is a bottleneck preventing the client from taking on additional wholesale partnerships efficiently.

| Key Result | Measurement Source |
|---|---|
| Reduce time-to-onboard new B2B partners | Internal process tracking |
| Increase number of active B2B partnerships | CRM / client-reported |

---

### O3: Expand Retail Presence

**Rationale:** Retail distribution (grocery, specialty food stores) represents the largest untapped growth channel. Options discussed include hiring a food broker or a dedicated retail sales rep.

| Key Result | Measurement Source |
|---|---|
| Identify and engage at least one food broker or retail sales specialist | Client confirmation |
| Secure placement in at least one new retail account | Client-reported |

---

## Urgent Issue: Amazon FBA Capacity Crisis (December)

An inventory crisis surfaced during the OKR review that requires immediate action alongside Q1 planning.

**Problem:** A December FBA capacity limit of 1,900 cu ft is blocking shipments of fast-moving SKUs, creating stockout risk heading into a high-demand period. A Dec 15 pickup was also incorrectly scheduled for 2 pallets instead of 5.

**Resolution Plan:**

| Action | Owner | Timeline |
|---|---|---|
| Use AWD for critical low-stock SKUs immediately | Karly Oykhman | Immediate |
| Schedule non-critical FBA shipments for early January (capacity increases to ~3,000 cu ft, costs drop) | Karly Oykhman | January |
| Open Amazon support case to request capacity increase (yellow popcorn) | Gilbert (coord. Karly) | Immediate |
| Cancel incorrect cornmeal shipment; request refund | Karly Oykhman | Immediate |
| Contact carrier Exla to confirm correct Dec 15 pickup (5 pallets) | Jason (coord. Karly) | Before Dec 15 |
| Set Amazon coupons on high-inventory SKUs to move excess stock | Karly + Gilbert | Near-term |

---

## Action Items

- [ ] Revise Doodla Farms Q1 OKRs; set Amazon growth target to 10%/mo; share with Mark (@Karly Oykhman)
- [ ] Implement AWD plan for critical low-stock items (@Karly Oykhman)
- [ ] Coordinate with Gilbert to open Amazon support case re: FBA capacity limit (@Karly Oykhman)
- [ ] Cancel incorrect cornmeal FBA shipment and request refund (@Karly Oykhman)
- [ ] Have Jason call Exla to confirm Dec 15 pickup for 5 pallets (@Karly Oykhman)
- [ ] Work with Gilbert to apply coupons on high-inventory SKUs (@Karly Oykhman)

---

## Related

- [[wiki/meetings/2026-q1-planning-okr-review|Meeting: 2026 Q1 Planning — Client OKR Review]]
- [[wiki/clients/current/doudlah-farms/_index|Doudlah Farms Client Index]]
- [[wiki/knowledge/amazon-fba-capacity-management|Amazon FBA Capacity Management]]