--- title: "Doudlah Farms — Client Index" type: index created: "2026-04-05" updated: "2026-04-05" source_docs: - "raw/2026-04-03-doudlah-farms-marketing-amazon-ecommerce-inventory-call-135275772.md" tags: - doudlah-farms - client - index - amazon - ecommerce - agriculture - beans - popcorn --- # Doudlah Farms — Client Index Doudlah Farms is a regenerative/biodynamic grain and bean farm operating under ROC (Regenerative Organic Certified) and Demeter certifications. The farm sells direct-to-consumer via Amazon and its own website, through B2B channels (schools, institutions), and is expanding into retail. Asymmetric manages their Amazon presence, ecommerce, digital advertising, and broader go-to-market strategy. --- ## Status | Field | Detail | |---|---| | **Status** | Active | | **First Seen** | Pre-2025 (relationship predates earliest source doc) | | **Last Activity** | 2026-04-03 | | **Primary Contact** | Lucy Doudlah — lucy@doudlahfarms.com | | **Secondary Contact** | Mark Doudlah — mark.r.doudlah@gmail.com | | **Farm Operations** | Jason Doudlah — jason.doudlah@gmail.com | | **Asymmetric Lead** | Mark Hope — mark.hope@asymmetric.pro | | **Asymmetric Team** | Gilbert Barrongo, Karly Oykhman, Avokerie Onorimuo | --- ## Key Contacts | Name | Role | Email | |---|---|---| | Lucy Doudlah | Operations & Product Lead | lucy@doudlahfarms.com | | Mark Doudlah | Farm Owner / Strategy | mark.r.doudlah@gmail.com | | Jason Doudlah | Farm Operations | jason.doudlah@gmail.com | | Mark Hope | Asymmetric Account Lead | mark.hope@asymmetric.pro | | Gilbert Barrongo | Amazon / Listings | gilbert.barrongo@asymmetric.pro | | Karly Oykhman | Web / B2B / Operations | karly.oykhman@asymmetric.pro | | Justin (TS Foods) | Co-packer — Popcorn | — | | Justin Giambattista | Co-packer — Valley Foods (Cooked Beans) | — | | Daniela | VAPG Grant Administrator (USDA) | — | | Jen | Graphic Designer (Bag Artwork) | — | | Sherry Howard | School Unit Sizes / Recipes | — | --- ## Financial Snapshot (as of 2026-04-03) | Metric | Value | |---|---| | Sales Run Rate | ~$5,000/day (~$150k/month) | | Projected Annual Revenue | ~$1.8M | | Net Profit Run Rate | ~$2,200–$2,400/day | | Projected Annual Net Profit | ~$828k | | Net Profit Margin | >38% | | Website Sales YTD Growth | +181% vs. prior year | | Website Sales MoM Growth | +200% (Feb → Mar) | | Recent Price Increase | +5% across all channels (website, B2B, Amazon) | --- ## Top-Selling Products 1. White Popcorn (Doudlah Farms) 2. Yellow Popcorn (Doudlah Farms) 3. Black Beans — 5 lb 4. Cornmeal 5. Black Beans — 25 lb 6. Rye Flour — 1.5 lb *(emerging)* --- ## Active Projects ### 🟡 Popcorn Launch (TS Foods Co-Pack) Blocked by coconut oil supplier dispute. Resolution: Doudlah will supply refined Wildly Organic coconut oil (flavorless, resolves contamination concern). Demeter and ROC certifications are key differentiators vs. competing NS/TS Foods ROC popcorn brand. - See: [[wiki/clients/current/doudlah-farms/meetings/2026-04-03-amazon-ecommerce-inventory-strategy-call]] ### 🔴 Yellow Popcorn Inventory Risk ~120k lbs remaining; next crop available January–February 2027 (8–9 months). Contingency: source organic (non-ROC) yellow popcorn for Old World brand to preserve Doudlah Farms ROC stock. - See: [[wiki/clients/current/doudlah-farms/meetings/2026-04-03-amazon-ecommerce-inventory-strategy-call]] ### 🟡 New Bean Brand (Lower Price Tier) Concept to create a sub-Doudlah brand (similar to Old World for popcorn) to sell non-ROC and commodity-positioned beans (especially Pintos, ~127k lbs on hand). Brand name "FarmRite" is a candidate; Asymmetric to propose alternatives. Packaging options: 4 lb bags or 1-gallon pails. - See: [[wiki/clients/current/doudlah-farms/meetings/2026-04-03-amazon-ecommerce-inventory-strategy-call]] ### 🟡 Cooked Bean Co-Packing (Valley Foods) Exploring cooked/packaged bean product with Valley Foods (Justin Giambattista) as co-packer. Bean Vivo has expressed interest in supply for new recipes. Target price: propose $1.35/lb, settle at $1.25/lb. VAPG grant funding is critical to this initiative. - See: [[wiki/clients/current/doudlah-farms/meetings/2026-04-03-amazon-ecommerce-inventory-strategy-call]] ### 🟡 B2B Site Launch Site is built; pending final shipping error fix. Strategy includes first-order discount (10–20%) to drive adoption, with eventual mandate that all B2B orders go through the portal. ### 🟡 Natural Grocers Retail Expansion First target: Lake Geneva store. Lucy completing intake form. Mark Hope to join introductory meeting. Personal connection to founder (Alan) may waive slotting fees. ### 🔴 VAPG Grant Reimbursement ~$55k in marketing reimbursement delayed by a difficult USDA inspector. Mark Hope to schedule a call with Daniela to resolve outstanding documentation requests. Total potential reimbursement could reach ~$250k over 5–6 months. --- ## Open Action Items - [ ] **Lucy** — Contact Wildly Organic re: refined coconut oil containers and pricing - [ ] **Lucy** — Send all popcorn assets (UPCs, SKUs, images, descriptions, weights/dims) to Mark Hope / Karly - [ ] **Lucy** — Email Jen re: updated popcorn bag graphic with transparent background; CC Mark Hope / Karly - [ ] **Lucy** — Complete and submit Natural Grocers (Lake Geneva) intake form; include Mark Hope on intro meeting - [ ] **Lucy** — Research packaging options (4 lb bag, 1-gallon pail) and pricing; share with Mark Hope - [ ] **Lucy** — Send donation bank account details to Karly - [ ] **Mark Doudlah** — Email warehouse inventory report to Mark Hope - [ ] **Mark Hope** — Notify Justin (TS Foods) that Doudlah will supply refined coconut oil; request price reduction - [ ] **Mark Hope** — Email Valley Foods (Justin Giambattista) re: cooked bean pricing/MOQ; include DPI recipe - [ ] **Mark Hope** — Schedule call with Daniela (USDA) to resolve VAPG grant invoice issues - [ ] **Mark Hope** — Follow up with local Hispanic contact re: farm labor for Jason / planting season - [ ] **Mark Hope** — Propose brand name ideas for new bean line - [ ] **Mark Hope** — Coordinate check pickup with Lucy next week - [ ] **Karly** — Create task for Gilbert to build Amazon popcorn listings (once assets received from Lucy) - [ ] **Karly** — Update website "coming soon" popcorn page with final bag graphic - [ ] **Karly** — Add Mark Doudlah and Lucy to B2B email database - [ ] **Gilbert** — Update Amazon prices +5% across all listings --- ## Related Docs - [[wiki/clients/current/doudlah-farms/meetings/2026-04-03-amazon-ecommerce-inventory-strategy-call]] --- ## Notes - Farm certifications: **ROC (Regenerative Organic Certified)**, **Demeter (Biodynamic)**. These are primary brand differentiators and must be preserved on all Doudlah Farms-branded products. - The **Old World** brand is the established lower-tier popcorn brand; the new bean brand will follow the same playbook. - **Bean Vivo** is an existing B2B buyer; pricing history is ~$1.10–$1.20/lb. New ask is $1.35 (target settle: $1.25). - Farm burn rate is ~$1M/year; ecommerce revenue is now approaching that threshold and trending up steeply. - Bank has a ~$500k demand due in approximately 6 weeks from the April 3 call date.