---
title: Doodla Case Study — Amazon Sales Growth ($1k → $115k/month)
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-11-19-check-in-call-asymmetric-x-pemaio-102956893.md
tags:
- case-study
- food-and-beverage
- amazon
- ecommerce
- doodla
- sales-asset
layer: 2
client_source: Doudlah Farms
industry_context: food-beverage
transferable: false
---

# Doodla Case Study — Amazon Sales Growth ($1k → $115k/month)

## Overview

Asymmetric grew the Amazon sales of **Doodla** (a food product brand selling beans, popcorn, and similar goods) from approximately **$1,000/month to $115,000/month** — a 115x increase. This is Asymmetric's flagship case study for food & beverage prospects, particularly those selling physical products on Amazon.

> "You get anybody that's trying to sell food products on Amazon — that's a case study beyond compare."
> — Mark Hope, check-in call with PEMA.io, Nov 2025

## Key Metrics

| Metric | Before | After |
|---|---|---|
| Amazon Monthly Sales | ~$1,000 | ~$115,000 |
| Growth Multiple | — | 115x |

## Strategic Value

This case study is the primary sales asset for the [[wiki/knowledge/verticals/food-and-beverage|Food & Beverage vertical]]. It is especially compelling for:

- Consumer packaged goods (CPG) brands selling on Amazon
- Food product companies with underdeveloped e-commerce channels
- Prospects skeptical of ROI from a marketing retainer

Mark Hope's background at Coca-Cola reinforces Asymmetric's credibility in this space, making the combination of personal expertise and documented results a strong differentiator.

## Status & Asset Availability

As of the November 2025 check-in call with [[wiki/clients/current/pema-io/_index|PEMA.io]], the Doodla case study existed informally but had **not yet been formatted as a shareable sales asset**. The following actions were agreed upon:

- **Mark Hope** to send the Doodla case study (stats and supporting materials) to Cindy at PEMA.io
- **PEMA.io** to incorporate it into outreach assets for the food & beverage vertical

See [[wiki/clients/current/pema-io/2025-11-19-check-in-call-sales-process-lead-quality|Check-in Call: Sales Process & Lead Quality Review (Nov 2025)]] for full context.

## Recommended Use Cases

- **Outbound prospecting** in the food & beverage vertical (lead-in for PEMA.io BDR outreach)
- **Discovery-to-proposal bridge** — reference during Call 1 to establish credibility; present formally in Call 2 proposal
- **Warm-up video** — candidate for inclusion in the pre-call warm-up asset being produced by PEMA.io's creative team

## Related

- [[wiki/clients/current/pema-io/_index|PEMA.io (Client)]]
- [[wiki/knowledge/verticals/food-and-beverage|Food & Beverage Vertical]]
- [[wiki/knowledge/sales-process/two-call-discovery-proposal-model|Two-Call Discovery-Then-Proposal Model]]
- [[wiki/clients/current/doudlah-farms/_index|Doudlah Farms / Doodla (Client)]]