--- title: SEO Strategy & AI Workflow — 2026-04-05 type: article created: '2026-04-05' updated: '2026-04-05' source_docs: - raw/2025-11-13-weekly-call-w-ben-101521557.md tags: - meeting - seo - local-seo - google-my-business - claude - ai-workflow - content-strategy - ahrefs - google-search-console - moz-local - exterior-renovations layer: 2 client_source: Exterior Renovations industry_context: b2b-services transferable: false --- # SEO Strategy & AI Workflow — 2026-04-05 ## Overview Weekly call between Mark Hope and Ben San Fratello reviewing the current SEO state of [[wiki/clients/current/exterior-renovations/index|Exterior Renovations]] and demonstrating a repeatable AI-driven workflow for generating keyword-optimized service page content. Two critical gaps were identified: absence from the Google map pack and thin, misaligned service page content. The session also introduced Claude Projects as a persistent knowledge base for client SEO work. **Attendees:** Mark Hope, Ben San Fratello **Recording:** [Fathom](https://fathom.video/share/ze36x_1TqLuEGgLoxcycz-n43-B_JLDD) --- ## Key Findings ### Site Health (Ahrefs) | Metric | Value | Notes | |---|---|---| | Domain Rating | 2.3 | Extremely low | | Organic Keywords | 370 | Small but real footprint | | Organic Traffic Trend | Declining | Drop from mid-2024 onward | | Indexed Pages | Dropping | Likely due to thin content | ### Content Misalignment Traffic is being driven almost entirely by informational blog posts, not core service pages: - **Top traffic pages:** Tyvek article, LVL beam article, copper gutters article - **Near-zero traffic pages:** Roofing, Siding, Decks, Windows The service pages exist but carry minimal copy (~200 words on the roofing page) and lack local keyword targeting. The site is not optimized for its primary business. ### Local SEO Failure - **GMB map pack:** Exterior Renovations does not appear for searches like "roofing Madison" — a critical gap for high-intent local leads - **Moz Local:** GMB profile is not connected; several social/directory networks (Facebook, BBB, etc.) are unlinked - **Comparison:** Asymmetric's own Moz Local profile shows GMB, LinkedIn, Facebook, Instagram, and Yellow Pages all connected — this is the target state --- ## Key Decisions 1. **Local SEO is the top priority.** GMB access must be obtained and connected in Moz Local before other work proceeds. 2. **Service pages need full rewrites** targeting local keywords (e.g., "Roofing Contractor in Madison, Wisconsin") with proper H1/H2/H3 hierarchy, expanded word count, and FAQ sections. 3. **Claude Projects will be the standard workflow** for generating SEO content briefs — one project per client, loaded with GSC/Ahrefs/SpyFu exports as PDFs. 4. **Developer handoff process:** AI-generated briefs go to the developer as a draft page for client approval before going live. --- ## Action Items - [ ] **Ben** — Install Awesome Screenshot Chrome extension for full-page captures - [ ] **Ben** — Obtain GMB access from Exterior Renovations client - [ ] **Ben** — Connect GMB profile and other social networks in Moz Local - [ ] **Ben** — Export GSC queries (3-month) and Ahrefs organic keywords; convert to PDF; upload to Claude project - [ ] **Ben** — Use Claude project to generate SEO content briefs for all core service pages: Roofing, Siding, Decks, Windows (each H1 should include "Madison") - [ ] **Ben** — Send AI-generated draft pages to client for approval; publish on sign-off - [ ] **Mark** — Share Claude "Exterior Renovations" project link with Ben *(completed during call)* --- ## AI Workflow Demonstrated ### Claude Projects for Client SEO Mark walked through building a Claude Project as a persistent, client-specific knowledge base. The workflow: 1. **Create a Claude Project** named for the client (e.g., "Exterior Renovations") 2. **Write project instructions** describing the client, their relationship with Asymmetric, and the engagement goals 3. **Upload data exports as PDFs** — Claude handles PDFs better than spreadsheets: - Google Search Console → export → Google Sheets → download as PDF - Ahrefs Organic Keywords export → PDF - Ahrefs Backlinks export → PDF - SpyFu domain report → PDF - Screenshots of Ahrefs overview, competitor pages, etc. 4. **Ask questions or request deliverables** — the project knowledge base informs every response without needing to re-upload or re-explain context 5. **Generate a content brief** — prompt: *"Write an SEO-optimized service page for Roofing in Madison, Wisconsin based on this data"* 6. **Review output** — the demo produced an 856-word roofing page (vs. 200 words currently) with proper heading hierarchy, local keyword density, schema markup notes, and an FAQ section 7. **Send to developer** as a draft page for client review before publishing > **Why PDFs?** Mark noted that Claude handles PDF uploads more reliably than raw spreadsheet formats, even though it seems counterintuitive. **Team access:** Projects can be set to team visibility so all Asymmetric staff can access and contribute. See also: [[wiki/knowledge/ai-workflows/claude-projects-for-client-seo|Claude Projects for Client SEO]] for the generalized workflow. --- ## AI Chat Management Best Practices A secondary topic covered managing long AI conversations to avoid losing work. **Problem:** Context windows have hard limits. When a chat fills up, the tool stops accepting input — and if you haven't summarized recently, starting a new chat means losing all prior context. **Solution — the Summarize habit:** - Type `summarize this chat` every ~30 minutes during a working session - The summary becomes a searchable anchor point (use Ctrl+F to find it later) - When approaching the context limit (you can ask: *"how much context window do I have left?"*), copy the latest summary and paste it into a new chat to continue seamlessly - Summaries can also be pasted across tools (e.g., from Claude to ChatGPT when token limits are hit) **Token limit reality:** Even paid Claude accounts have hourly/weekly limits on premium models. Having a second tool (ChatGPT) as a fallback is practical — paste the Claude summary in and continue. See also: [[wiki/knowledge/ai-workflows/managing-ai-context-windows|Managing AI Context Windows]] --- ## Content Brief Output — Roofing Page (Example) The demo brief generated for the Roofing service page included: | Element | Current Page | AI Brief | |---|---|---| | Word count | ~200 | ~856 | | H1 | Generic | "Roofing Contractor in Madison, Wisconsin" | | Heading hierarchy | Single H1, minimal H2s | Full H1 → H2 → H3 structure | | Local keywords | Minimal | Madison, Wisconsin, Dane County throughout | | Schema markup | None | Local Business + Service schema | | FAQ section | None | Included (targets question-based searches) | | Trust signals | Basic | Expanded certifications, local tenure | The brief was generated by uploading the GSC export to the Claude project and prompting: *"Make me a landing page to optimize for these keywords."* --- ## Related - [[wiki/clients/current/exterior-renovations/index|Exterior Renovations — Client Index]] - [[wiki/knowledge/ai-workflows/claude-projects-for-client-seo|Claude Projects for Client SEO]] - [[wiki/knowledge/ai-workflows/managing-ai-context-windows|Managing AI Context Windows]] - [[wiki/knowledge/seo/local-seo-gmb-setup|Local SEO — GMB & Moz Local Setup]] - [[wiki/knowledge/seo/service-page-optimization|Service Page Optimization for Local Search]]