---
title: Q1 2026 OKRs — Exterior Renovations
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-01-22-weekly-call-w-ben-116441379.md
tags:
- okrs
- exterior-renovations
- q1-2026
- seo
- paid-search
- client-strategy
layer: 2
client_source: Exterior Renovations
industry_context: b2b-services
transferable: false
---

# Q1 2026 OKRs — Exterior Renovations

## Overview

These OKRs were generated as part of the [[wiki/process/ai-driven-client-strategy-planning|AI-Driven Client Strategy Planning Process]] developed during a weekly call between Mark and Ben. They represent the first quarter priorities for [[wiki/clients/current/exterior-renovations/_index|Exterior Renovations]], with a focus on fixing organic foundations, scaling paid search, and building trust infrastructure.

> **Note:** Q1 is already underway. These OKRs should be reviewed with the client and agreed upon before the end of the quarter, then used as the baseline for Q2 planning.

---

## Objective 1: Fix the Organic Foundation

**Rebuild service pages and content strategy to capture local buyer intent.**

| Key Result | Target | Status |
|---|---|---|
| Rebuild core service pages (roofing, windows, decks) optimized for local SEO | All priority pages live | 🔲 Not started |
| Eliminate or redirect irrelevant organic traffic sources (e.g., off-topic blog posts like LVL beam content) | 0 non-relevant pages driving significant traffic | 🔲 Not started |
| Increase organic keyword rankings for primary service terms | Baseline established; measurable improvement by Q1 end | 🔲 Not started |

---

## Objective 2: Scale Paid Search Performance

**Utilize the full ad budget and expand campaigns to cover all core services.**

| Key Result | Target | Status |
|---|---|---|
| Confirm and fully utilize $1,200/month ($39/day) ad budget | 100% budget utilization | 🔲 Not started |
| Launch storm damage / hail damage campaign | Campaign live in Q1 | 🔲 Not started |
| Expand Google Ads coverage to roofing, windows, and deck campaigns | All three campaigns active | 🔲 Not started |
| Establish target CPA baseline for each campaign | CPA benchmarks documented | 🔲 Not started |

---

## Objective 3: Build Trust Infrastructure

**Improve on-site trust signals to increase lead quality and conversion rate.**

| Key Result | Target | Status |
|---|---|---|
| Add trust signals to homepage (certifications, review count, financing options) | Implemented and live | 🔲 Not started |
| Implement review generation system | System active; first new reviews collected | 🔲 Not started |
| Fix identified redirect issues on site | All critical redirects resolved | 🔲 Not started |

---

## Objective 4: Close the Lead Intelligence Gap

**Establish visibility into lead quality and conversion rates from digital channels.**

| Key Result | Target | Status |
|---|---|---|
| Obtain lead-to-close rate data from client (by service type if possible) | Baseline close rate documented | 🔲 Not started |
| Map lead sources to resolution outcomes | Source-to-close tracking in place | 🔲 Not started |

---

## Context & Constraints

- **Retainer:** $2,500/month
- **Ad Spend:** ~$1,200/month ($39/day)
- **Current organic performance:** Critically underperforming — domain rating weak, keyword volume low, traffic estimated 3–5x below potential
- **Client goal:** More *qualified* leads, not simply more volume — client may be at capacity with current infrastructure
- **Growth conversation needed:** Claude's analysis suggests potential to reach ~$2.5M attributable revenue (vs. ~$770K current) with proper investment, but this requires the client to add capacity (trucks, staff). This should be framed as an opportunity, not a pressure point.

---

## Q1 → Q2 Handoff

At the end of Q1, feed these OKRs and actual results back into Claude to generate a revised Q2 plan. See [[wiki/process/ai-driven-client-strategy-planning|AI-Driven Client Strategy Planning Process]] for the full quarterly iteration workflow.

---

## Related

- [[wiki/clients/current/exterior-renovations/_index|Exterior Renovations — Client Index]]
- [[wiki/clients/current/exterior-renovations/2026-annual-plan|2026 Annual Plan — Exterior Renovations]]
- [[wiki/process/ai-driven-client-strategy-planning|AI-Driven Client Strategy Planning Process]]
- [[wiki/meetings/2026-01-22-weekly-call-ben-exterior-renovations-strategy|Weekly Call — AI-Driven Client Strategy Planning (2026-01-22)]]