---
title: Analytics Setup — Next Level Site Launch (2026-02-26)
type: article
created: '2026-02-26'
updated: '2026-02-26'
source_docs:
- raw/2026-02-26-weekly-call-w-karly-125742646.md
tags:
- analytics
- fenwell-u
- next-level
- gtm
- ga4
- ahrefs
- onboarding
layer: 2
client_source: FinWellU
industry_context: b2b-services
transferable: false
---

# Analytics Setup — Next Level Site Launch (2026-02-26)

## Overview

The Next Level site for [[wiki/clients/current/finwellu/_index|FinWellU]] has gone live on its production domain. During the 2026-02-26 weekly call, Karly flagged that analytics tooling has not yet been configured. Mark committed to completing the setup before the scheduled March 16 client call.

## Status

- **Site:** Live on production domain ✅
- **GA4 / GTM:** Not yet configured ⚠️
- **Ahrefs tracking:** Not yet added ⚠️
- **Deadline:** March 16 client call

## What Needs to Be Done

| Task | Owner | Notes |
|------|-------|-------|
| Install Google Tag Manager container on site | Mark | Foundation for all event/conversion tracking |
| Configure GA4 property and connect via GTM | Mark | Core traffic and behavior data |
| Add site to Ahrefs | Mark | SEO baseline; keyword and backlink tracking |
| Verify data is flowing before March 16 call | Mark | Won't have much historical data yet, but setup should be confirmed and visible |

## Context from Call

> "We have a call with them on the 16th. So we've got plenty of time. But I think we definitely want to set up and want to be able to show them some of that before or by that call."
> — Karly Oykhman

Mark acknowledged that data volume will be limited given the short window between setup and the call, but confirmed the tooling will be in place and presentable:

> "There won't be a huge amount… it takes a little bit of time to track, you know, start to load in, but I'll set it all up and I'll set up also in Ahrefs."
> — Mark Hope

## Action Items

- [ ] Set up GA4 + GTM on Next Level (Fenwell U) site (@Mark Hope, before 2026-03-16)
- [ ] Add Next Level site to Ahrefs (@Mark Hope, before 2026-03-16)
- [ ] Confirm tracking is live and data is flowing ahead of March 16 call (@Mark Hope)

## Related

- [[wiki/clients/current/finwellu/_index|FinWellU Client Overview]]
- [[wiki/meetings/2026-02-26-weekly-call-karly|Weekly Call w/ Karly — 2026-02-26]]