--- title: Website Review & 2026 Strategy Meeting — 2025-12-08 type: article created: '2026-04-05' updated: '2026-04-05' source_docs: - raw/2025-12-08-impromptu-zoom-meeting-107094178.md tags: - meeting - flynn-audio - strategy - 2026-planning - website - woocommerce - bookly - google-ads - email-marketing - classic-cars - carplay - gohighlevel - retargeting layer: 2 client_source: Flynn Audio industry_context: b2b-services transferable: false --- # Website Review & 2026 Strategy Meeting — 2025-12-08 **Client:** [[wiki/clients/current/flynn-audio/index|Flynn Audio]] **Attendees:** Sam (Flynn Audio), Karly Oykhman (Asymmetric) **Meeting type:** Recurring strategy / website review ## Overview Sam and Karly reviewed several active website issues — a missing WooCommerce Add-to-Cart button, Bookly booking UX problems, a low-quality YouTube retargeting ad, and GoHighLevel form submission gaps — then pivoted to 2026 planning. Key strategic themes: rapid-deployment email sale templates as a cash-flow contingency, classic car audio as a high-ticket growth focus, and a Google Ads budget audit. --- ## Key Decisions - **Bookly deposit add-on:** Karly will investigate whether Bookly supports a multi-select add-on for a "Special Order Parts" fee ($300–$400). If not feasible, Sam will duplicate the three existing service tiers with the fee baked in, resulting in six total options. - **WooCommerce Install option:** Sam prefers the Install/DIY selection to live at checkout rather than on individual product pages. Karly to restore prior behavior. - **MAP-compliant email sales:** Percentage-off framing (e.g., "50% off") without stating a specific dollar price is likely MAP-compliant. Sam will confirm with his vendors. Karly's team will build 2–3 reusable templates. - **Classic car audio page:** A dedicated website page for classic car audio services will be created as part of the 2026 marketing push. - **YouTube retargeting ad:** Keep retargeting active; fix the creative (phone-optimized image was squished by YouTube's layout engine). --- ## Action Items ### Karly / Asymmetric - [ ] Investigate Bookly add-on for Special Order Parts deposit; if not feasible, create 3 "Deposit + Special Order" service duplicates - [ ] Remove redundant Bookly "Category" selector and Facebook login option - [ ] Fix WooCommerce product pages: restore "Add to Cart" visible on page load; move Install/DIY option back to checkout - [ ] Investigate payment gateway error on WooCommerce; report back to Sam - [ ] Draft 2–3 rapid-deployment email sale templates (MAP-compliant, percentage-off framing); send to Sam for review - [ ] Fix YouTube retargeting ad: optimize image dimensions for YouTube layout; coordinate with ads team - [ ] Test GoHighLevel form required-field bypass (space character workaround); implement fix; report to Sam - [ ] Follow up with Nov 26 and Dec 6 Dash Cam leads (both came through Google Ads) - [ ] Review Google Ads budget allocation and "limited by budget" discrepancy; prepare deep-dive for next call - [ ] Run Gravity Forms submission volume reports by month; send to Sam - [ ] Perform competitor analysis on Tint World (Verona franchise) - [ ] Draft 2026 marketing plan: goals, strategy, tactics (classic car page, email templates, Google Ads audit) ### Sam / Flynn Audio - [ ] Verify MAP policy allows percentage-off framing without stating a specific price; advise Karly - [ ] Provide product details and discount parameters for email sale templates - [ ] Respond to December newsletter draft (move remote start to top; otherwise approved) --- ## Topic Notes ### Bookly Booking System The booking page is used primarily as a directed link Sam sends to pre-qualified leads — not a public discovery tool. Current friction points: - **Category selector** has only one option ("Deposit") and adds no value; remove it. - **Facebook login** should be removed — customers don't use real names. - **Special Order Parts deposit:** Sam needs a $300–$400 surcharge option for jobs requiring high-value special-order parts (e.g., a recent $900 part order). Preferred UX is a multi-select add-on at the service selection step. Fallback: duplicate service tiers. - A previously noted **5-step flow** appears to have silently dropped to 4 steps; Karly to investigate. - Timezone was previously misconfigured (never set on the WordPress side), causing bookings to appear offset by 6–8 hours. Now resolved. ### WooCommerce Shop Page - The **"Add to Cart" button** is hidden on product page load until a variant option is selected. This is a regression — likely introduced during recent backend work. Karly to restore the button as always-visible. - The **Install/DIY option** was moved from checkout to individual product pages at some point. Sam prefers checkout placement (avoids asking the question multiple times when a customer adds several items). ### GoHighLevel Form Submissions Two recent Dash Cam landing page submissions arrived with only name/email/phone filled — all other required fields blank. Likely cause: GoHighLevel allows a space character to satisfy required-field validation. - Karly updated notification labels to explicitly state the source (e.g., "Flynn Audio Dash Cam Landing Page Form Submission") rather than the generic "LP." - Both submissions appear to be legitimate leads (came via Google Ads); Karly to follow up directly. ### YouTube Retargeting Ad Derek noticed a Flynn Audio ad running on YouTube that looked unprofessional: a phone-optimized image was served at YouTube's widescreen dimensions, and the text overlay used unstyled plain formatting. Sam is comfortable with retargeting as a channel — the creative just needs to be fixed. - Root cause: image asset uploaded at phone dimensions; YouTube stretched/squished it. - Fix: ads team to produce a properly sized YouTube creative. ### Google Ads Budget Discrepancy Sam's Google Ads bills are inconsistent (~$526 most recently vs. an assumed ~$1,000/month budget), yet the account shows "limited by budget" warnings when Sam searches on a logged-in browser. This is contradictory. - Karly to audit budget allocation across campaigns and reconcile billing vs. budget settings before the next call. --- ## 2026 Strategy ### Business Context 2025 was slower than prior years. Booking lead time dropped from 2–3 weeks to roughly 1 week for most of the year (exception: October was unusually strong). A slow November put the business in the red. Sam's instinct when cash is tight: run a sale to move inventory and cover payroll. ### Cash-Flow Contingency: Rapid Email Sales Past ad-hoc Instagram sale posts generated no meaningful traction. The goal is a **"red button" contingency**: pre-built email templates that can be populated with specific products and discounts and sent within days, not weeks. - MAP policy likely permits percentage-off framing (e.g., "50% off") without stating a specific price, since the baseline price isn't disclosed. - Sam and Derek will decide actual discount depth (cost + margin, or at-cost) at the time of deployment. - Karly's team to build 2–3 template variants. - Spotify ads noted as a future channel worth exploring for local targeting; not a near-term priority. ### 2026 Growth Focus: Classic Car Audio CarPlay upgrades remain the most profitable service but the market is structurally shrinking (newer vehicles can't accept aftermarket head units; older compatible vehicles are aging out). Classic car audio is identified as the primary growth lever: - **Ticket size:** $5,000–$9,000 per project - **Target customer:** 50+ years old, bought a restored classic as a turnkey purchase, needs a modern audio system added - **Competitive dynamic:** Restoration shops handle interior and engine but typically don't touch audio — creating a natural referral opportunity - **Creative appeal:** Derek prefers these projects; higher craftsmanship ceiling than standard installs - **Gap:** No dedicated page on the Flynn Audio website currently markets this service **Planned action:** Create a dedicated classic car audio service page as part of the 2026 site update. ### Competitor Landscape | Competitor | Notes | |---|---| | **Tint World** (Verona) | Franchise; avoids custom work; won't install non-direct-fit gear. Limited overlap with Flynn Audio's custom capability. | | **AMS** | Main in-market competitor; decent website. | | **Radio Doctor** | Strong website; competes on similar services. | | **Best Buy** | Black Friday remote start deal ($300 installed vs. Flynn Audio's $650) suppresses closing rate on remote start inquiries during Q4. Not a quality competitor but a price anchor. | Karly to run a light competitor analysis on Tint World to assess ad strategy and positioning. --- ## Related - [[wiki/clients/current/flynn-audio/index|Flynn Audio Client Index]] - [[wiki/clients/current/flynn-audio/projects/google-ads|Google Ads Campaign]] - [[wiki/clients/current/flynn-audio/projects/email-marketing|Email Marketing]] - [[wiki/clients/current/flynn-audio/projects/website|Website (WooCommerce / Bookly)]]