--- title: Flynn Audio Marketing Call — January 2026 type: article created: '2026-04-05' updated: '2026-04-05' source_docs: - raw/2026-01-05-flynn-audio-marketing-call-111821365.md tags: - meeting - client-flynn-audio - google-ads - seo - woocommerce - content-strategy - bug-fixes - remarketing - remote-start - product-pages - legal-compliance layer: 2 client_source: Flynn Audio industry_context: b2b-services transferable: false --- # Flynn Audio Marketing Call — January 2026 **Date:** January 2026 **Recording:** [Fathom](https://fathom.video/calls/520699299) **Client:** [[wiki/clients/current/flynn-audio/index|Flynn Audio]] ## Attendees | Name | Role | |---|---| | Sam Flynn | Owner, Flynn Audio (external) | | Karly Oykhman | Asymmetric Marketing (lead) | | Avokerie Onorimuo | Asymmetric Marketing | --- ## Overview January check-in covering two primary topics: (1) Google Ads performance review and budget reallocation strategy, and (2) product page compliance — removing unauthorized third-party copy. A queue of WooCommerce bugs on the FirstTech DC3/DCX product pages was also surfaced and triaged during the call. --- ## Key Decisions - **Reallocate Google Ads budget** away from underperforming "Stereo" and "Dash Cam" campaigns toward "Remote Start" and "Remarketing," which are both budget-capped and showing strong seasonal demand and conversion rates. Stereo and Dash Cam will be kept at minimal spend to preserve historical data. - **Remove all third-party copy** (specifically Crutchfield-sourced descriptions) from product pages to eliminate legal liability. Copy pulled directly from a manufacturer's own site (JVC, Alpine, Arctic Start, etc.) is acceptable. - **Service page copy is deprioritized** — pages will be built in draft mode first; Sam does not need to write copy until the draft structure is ready. - **"Debunking Remote Start Myths"** blog post is the current top content priority for Sam given seasonal timing. --- ## Google Ads ### Recent Optimizations (Pre-Call) - **Naming convention** standardized to `AM-[Service]-[Type]-[Goal]` (AM = Asymmetric Marketing). - **Bid strategy** changed from "Maximize Clicks" to "Maximize Conversions" to drive form fills and calls rather than raw traffic. - **Keywords** broadened per Google's recommendations to capture more relevant near-match traffic; will be monitored to avoid irrelevant spend. - **Optimization scores** brought to 100 across all campaigns (previously some sat in the 80s). ### Budget Reallocation | Campaign | Direction | Rationale | |---|---|---| | Remote Start | ↑ Increase | Budget-capped; high seasonal demand (winter); CPC target ≤ $1 | | Remarketing | ↑ Increase | Budget-capped; highest conversion rate observed | | Stereo | ↓ Reduce to minimal | Lower seasonal priority; retain data for future optimization | | Dash Cam | ↓ Reduce to minimal | Lower seasonal priority; retain data for future optimization | ### Conversion Tracking Conversion data is currently unreliable. Tags on the website need to be updated and cleaned up to accurately track form submissions and calls. This is in progress. ### Competitor Research Karly's team will conduct research on: - **Tint World** — national/international chain; high domain authority; competes on dash cam and remote start - **AMS Madison** (`amsmadison.com`) — local Fitchburg competitor; car and home audio; remote start --- ## Product Page Compliance ### Problem Product pages — primarily Alpine products — contain copy sourced from Crutchfield (a third-party retailer), including cases where Crutchfield internal links were embedded in the text. This creates legal liability. ### Resolution - **Remove all Crutchfield-sourced copy** from product descriptions. A full site sweep is needed to catch any non-Alpine instances. - **Acceptable sources:** Copy pulled directly from a manufacturer's website (JVC, Alpine, Arctic Start, etc.) is permitted and preferred for SEO value. - **Status at call:** Karly's team member had already been informally directed to stop this practice; cleanup was likely partially underway for Alpine products. --- ## WooCommerce / Website Bugs ### Dash Cam Landing Page Form Two separate form notification emails were firing on submission, neither fully correct: 1. **Email 1 (incomplete):** Missing fields — service needed, best time to call, customer note. Reply-to was set to `sales@flynnaudio.com` instead of the customer's address. 2. **Email 2 (more complete):** Included all fields and CC'd Karly, but reply-to still defaulted to `sales@flynnaudio.com`. **Fix required:** Consolidate to a single email containing all form fields, with reply-to set to the submitting customer's email address. Additional cosmetic issues noted: spacing problems on the landing page; copyright year needs updating to 2026. ### FirstTech DC3 / DCX Product Pages | Bug | Description | Fix | |---|---|---| | Missing dropdowns | "Remote" and "Harness" option dropdowns absent from both DC3 and DCX pages; likely disappeared after a recent site update | Investigate and restore | | Hidden pricing table | Options pricing table visible only when logged into WordPress; not visible to public visitors | Fix display/visibility | | DCX image height | DCX product image is taller than site standard | Resize to match standard | | Dynamic price update | Price shown on page does not update when customer selects add-on options | Implement custom feature (Sam to provide pricing data) | **Dynamic pricing notes:** - Base prices differ between DC3 and DCX (DCX is $35 more). - Add-on pricing (remote kits, harnesses) is the same regardless of which unit is selected. - Volvo-specific kit already has a remote dropdown and only needs that one (harness is included); no changes needed there. --- ## Content Priorities | Task | Owner | Priority | Notes | |---|---|---|---| | "Debunking Remote Start Myths" blog post | Sam | **High** | Already started; seasonal timing makes this urgent | | Service page copy | Sam | **Low / Paused** | Pages being built in draft mode first; copy not needed yet | | Fleet Dash Cam blog/content | Sam | TBD | In queue; Karly to send prioritized list | | Email promo template | Karly's team | Low | Rough draft exists; not going out soon; review together next call | --- ## Action Items ### Karly's Team - [ ] Reallocate Google Ads budget — increase Remote Start + Remarketing; reduce Stereo + Dash Cam to minimal; monitor Remote Start CPC toward ≤ $1 target - [ ] Fix Dash Cam landing page form — consolidate to single email, include all fields, set reply-to to customer email address; fix spacing; update copyright to 2026 - [ ] Remove all Crutchfield-sourced copy from Alpine product pages; sweep rest of site for other instances - [ ] Restore "Remote" and "Harness" dropdowns on DC3 and DCX product pages - [ ] Fix pricing table visibility on DC3/DCX pages (currently hidden from logged-out visitors) - [ ] Resize DCX product image to site standard height - [ ] Implement dynamic price update on DC3/DCX pages (awaiting pricing data from Sam) - [ ] Update website conversion tracking tags (form submissions + calls) - [ ] Conduct competitor research on Tint World and AMS Madison - [ ] Email Sam a prioritized top-5 content task list; note service page copy is paused ### Sam (Flynn Audio) - [ ] Provide pricing data for DC3/DCX add-on options (remote kits, harnesses) so dynamic pricing can be implemented - [ ] Complete "Debunking Remote Start Myths" blog post - [ ] Complete client satisfaction survey --- ## Notes - Next call scheduled for the following Thursday; Sam is out the week after that (vacation). - Sam primarily uses `sales@flynnaudio.com` for all sales-related correspondence; `sam@flynnaudio.com` is used only for billing and agency communication. - Tint World is an international chain with significantly higher domain authority; local SEO is the realistic competitive angle for Flynn Audio against them.