--- title: Flynn Audio — Quarterly Marketing Review (Feb 2026) type: article created: '2026-04-05' updated: '2026-04-05' source_docs: - raw/2026-02-16-flynn-audio-marketing-call-122732941.md tags: - client/flynn-audio - meeting - marketing-strategy - retainer - email-campaign - fleet - marine - power-sports - ev - website - seo - analytics - account-health layer: 2 client_source: Flynn Audio industry_context: b2b-services transferable: false --- # Flynn Audio — Quarterly Marketing Review (Feb 2026) ## Overview Quarterly marketing review between Sam Flynn and Asymmetric team members Karly Oykhman and Avokerie Onorimuo. The meeting covered campaign performance, a strategic pivot toward higher-potential segments, website fixes, and Sam's request to scale back from the current $2,000/month retainer to a maintenance-only plan. **Attendees:** - Sam Flynn (Flynn Audio) — external - Karly Oykhman (Asymmetric) - Avokerie Onorimuo (Asymmetric) --- ## Key Decisions | Decision | Detail | |---|---| | **Strategy pivot** | Focus on Fleet/Commercial, Marine/Power Sports, and EV/Hybrid; pause Specialty Work and Service Plans | | **Fleet campaign relaunch** | Expand list to ~1,000 contacts via lead broker; optimize emails for higher click-through | | **Marine & Power Sports pages** | Build dedicated website pages to establish specialization and drive segment volume | | **EV/Hybrid page** | Plan page post-training (Sam is taking an EV specialist class); capitalize on Madison Tesla market | | **Specialty Work — paused** | Low ROI, high hassle; one ongoing install has been a persistent support headache | | **Service Plans — deferred** | Lower revenue potential than other segments; revisit in the future | | **Retainer restructure** | Sam requested a move to maintenance-only plan; Karly to send formal proposal | --- ## Campaign Performance Review ### Fleet & Commercial — Dash Cam Email Campaign - **Original list size:** ~30 hand-selected contacts (businesses Sam identified by sight) - **Open rate:** 35% — well above the ~15% industry average - **Click rate:** Low (below 2–5% benchmark) — attributed to insufficient links and weak CTAs - **Outcome:** No direct leads generated from the campaign **Plan:** Relaunch with a targeted list of up to 1,000 contacts pulled from Asymmetric's lead broker subscription. Filter by location, job title, and industry (construction, HVAC, plumbing, trades). Karly will revise emails to add more links and stronger CTAs before sending for Sam's review. --- ## Segment Strategy Discussion ### Marine & Power Sports Sam noted Flynn Audio is capable in both areas but sees low volume, likely because customers don't perceive them as specialists. Power Sports focus: UTVs (Polaris Razor, Ranger, General), Harleys. Snowmobiles are out of scope. **Action:** Build dedicated Marine and Power Sports website pages. Karly to draft a strategy doc covering additional tactics beyond the pages. ### EV & Hybrid Sam is taking an EV specialist training course next month. Madison has a high density of Teslas. Opportunity to position Flynn Audio as the go-to EV audio/electronics installer. **Action:** Karly to draft an EV/Hybrid strategy doc; plan the website page build for after Sam completes training. ### Dealer & Lot Partnerships Past efforts yielded limited results. Key friction points identified: - Many dealers don't see a personal benefit in referring customers - Some dealers avoid third-party installs because support calls come back to them (e.g., customer calls dealer when remote start fails) - Incentive programs (e.g., free remote start for referrals) had mixed reception — some dealers said they'd refer regardless of incentives Sam has a few existing dealer relationships that occasionally send business. Shep Motors and Gobin flagged as unlikely partners based on past interactions. **Action:** Karly to draft a strategy doc with fresh approaches to dealer outreach. ### Specialty Work — Paused Work truck upfitting (light flashers, extended-runtime remote starts) has been done but is low-ROI and has caused ongoing support headaches when multiple systems interact. A local competitor handles emergency vehicle upfitting and does it well. ### Service Plans — Deferred Some potential for remote start service plans (battery replacements, hood pin fixes, reconnections after battery swaps). Currently done for free. Lower revenue ceiling than other segments; revisit later. --- ## Website & Content ### Remote Start Page - **Issue:** DC-3 and DC-X base prices display incorrectly on the Home Shop page — pre-selected add-ons (harness or remote kit) inflate the displayed price above the $200/$225 base - **Fix:** Remove pre-selected add-ons so flat base price shows correctly - **Additional:** Add better photos of the remote options (small one-button vs. large color-screen remotes); optimize page for SEO; add cross-links; note AdWords reminder for seasonal activation ### LED Headlights - **Issue:** Multiple size-based listings are confusing to customers who don't know what size they need - **Fix:** Consolidate under a single "LED Headlights" category; remove decoder size variants from listings (size is determined at consultation anyway) ### "Rescue Install" Video Concept Sam is open to a before/after wiring video but wants it handled carefully — the customer may have done the bad install themselves. Framing should be humorous and educational rather than critical of other shops. Sam referenced the "rescue install" / "911 install" genre common in car audio content online. **Action:** Karly to draft a video concept/flow that is engaging without alienating DIYers or prior customers of other shops. --- ## Analytics — China Traffic Anomaly Sam noticed a recent spike in traffic from China with no corresponding increase in leads or sales. Karly confirmed no Asymmetric staff are based in China. A site audit was run and showed no alarming bot indicators, but the traffic is almost certainly non-human. **Impact:** Inflates vanity metrics (session counts, traffic totals) without generating any business value. **Actions:** - Exclude China traffic from future reports for Flynn Audio - Have developer investigate further --- ## Retainer & Account Health ### Sam's Concerns - $2,000/month is a significant expense for a small business, especially with sales flat or declining - Felt the previous conversation with Mark offered only three blunt options (reduce fee, add staff, or part ways) without acknowledging service gaps - Referenced months of being passed between account managers (Chris and others) where little visible work was completed, while billing continued - Estimated ~$50K spent over ~2 years; questioned whether the website output reflects that investment - Requested a forward credit for service gaps; this was not resolved in the Mark conversation ### Resolution Path Karly acknowledged the frustration and offered to prepare a formal maintenance-only proposal. Sam confirmed he wants to scale back, at least temporarily. **Maintenance-only plan structure discussed:** - Quarterly hosting fee (already billed separately) - Standard maintenance: uptime monitoring, plugin updates, break/fix - Minor content edits included (price changes, single product additions) - New pages, new features, or marketing work billed separately as add-ons Karly will send the written proposal and follow up in approximately one week to avoid further billing ambiguity. --- ## Action Items - [ ] Draft Fleet & Commercial strategy doc; pull 1,000 leads from broker, import and clean list, update emails, send for Sam's review — **@Karly Oykhman** - [ ] Draft Dealer & Lot Partnerships strategy doc with fresh approaches — **@Karly Oykhman** - [ ] Draft Marine & Power Sports strategy doc; build Marine website page — **@Karly Oykhman** - [ ] Draft EV/Hybrid strategy doc; plan EV page build post-training — **@Karly Oykhman** - [ ] Send February newsletter to Sam — **@Karly Oykhman** - [ ] Draft "rescue install" video layout/flow — **@Karly Oykhman** - [ ] Fix remote start pricing on Home Shop page (remove pre-selected add-ons) — **@Karly Oykhman** - [ ] Optimize remote start page for SEO; add cross-links and AdWords seasonal reminder — **@Karly Oykhman** - [ ] Rename LED category to "LED Headlights"; consolidate listings; remove decoder size variants — **@Karly Oykhman** - [ ] Exclude China traffic from future Flynn Audio reports — **@Karly Oykhman** - [ ] Have developer investigate China traffic anomaly further — **@Karly Oykhman** - [ ] Send maintenance/hosting proposal to Sam; follow up in ~1 week — **@Karly Oykhman** - [ ] Review maintenance plan proposal and decide on retainer structure — **@Sam Flynn** --- ## Related - [[clients/current/flynn-audio/_index]]