---
title: Project Launch — Week of April 7
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-10-mid-week-call-w-melissa-107838385.md
tags:
- vilas
- project-launch
- business-development
- 2026-planning
layer: 2
client_source: Village of Maple Bluff
industry_context: nonprofit
transferable: false
---

# Project Launch — Week of April 7

## Overview

The Vilas project is scheduled to launch Monday or Tuesday of the week of April 7. The launch represents a natural transition point to begin conversations about ongoing 2026 marketing work with the client.

This was noted during a mid-week internal check-in between Melissa Cusumano and Mark Hope, in the context of reviewing the agency's revenue pipeline and identifying near-term opportunities to offset declining monthly revenue.

## Launch Details

- **Target launch window:** Monday–Tuesday, week of April 7
- **Current status:** Pre-launch; Melissa is tracking the timeline
- **Client contact:** Vilas (client name as referenced internally)

## 2026 Marketing Opportunity

Mark and Melissa both flagged Vilas as a likely candidate for continued engagement beyond the current project scope. Per the conversation:

> "As soon as that wraps up, we can start talking about 2026 with them. And I do think there will be continued work."

This makes the launch week a key moment to initiate a 2026 strategy conversation while momentum and goodwill are high.

## Context

This opportunity was surfaced in the context of a broader revenue concern — monthly cash-in had declined from $131k (September) to $85k (November), a 1.5-year low. New and expanded client work, including Vilas 2026 marketing, was identified as part of the recovery path.

## Action Items

- [ ] Monitor Vilas launch — confirm go-live Monday or Tuesday of launch week (@Melissa Cusumano)
- [ ] After launch, initiate 2026 marketing conversation with Vilas client (@Melissa Cusumano / @Mark Hope)

## Related

- [[wiki/meetings/2025-12-10-mid-week-call-melissa-bluepoint-business-updates]]
- [[wiki/clients/current/maple-bluff/_index]]