---
title: Hosting Migration & Copy Strategy — 2026-04-05
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-19-a-new-dawn-shine-marketing-call-110077397.md
tags:
- meeting
- client-a-new-dawn
- client-shine
- hosting
- migration
- bluehost
- google-workspace
- copywriting
- seo
- specialty-pages
- location-pages
layer: 2
client_source: A New Dawn / Shine
industry_context: b2b-services
transferable: false
---

# Hosting Migration & Copy Strategy — 2026-04-05

## Overview

Call with Katie Geiser (A New Dawn Therapy) to finalize the Bluehost-to-Asymmetric hosting migration and review progress on specialty page copy. Two major decisions came out of this call: (1) proceed with the migration today to unblock the Google Workspace billing issue, and (2) pivot from a dynamic-text template approach to individually built specialty pages after a dev blocker.

**Attendees:**
- Sebastian Gant (Asymmetric)
- Melissa Cusumano (Asymmetric)
- Paul Buniel (Asymmetric)
- Katie Geiser — A New Dawn Therapy LLC (external)

---

## Key Decisions

### 1. Migrate A New Dawn to Asymmetric Servers Immediately
Asymmetric will pull the A New Dawn site off Bluehost today. Katie will then cancel her Bluehost account, which is expected to trigger a 30-day Google grace period allowing her to switch Google Workspace billing from Bluehost-as-reseller to direct payment. Bluehost could not confirm this behavior, but both parties agreed the risk was acceptable.

- Hosting fee: **$1.50/month ($4.50/quarter)**, billed after the website project wraps.
- Access granted: Katie added `team@asymmetric.pro` as admin on the A New Dawn Bluehost account during the call.

### 2. Individual Specialty Pages Instead of Dynamic Text Template
The developer hit a blocker implementing dynamic text across a shared specialty page template. The resolution: build each specialty as its own standalone page. This is more manual work but gives full layout and design control per page — which Katie agreed was fine.

### 3. AI-Generated FAQs Are Acceptable as-Is (Pending Review)
Katie flagged that ChatGPT-generated FAQ content may be repetitive across specialties. Sebastian noted the questions likely mirror real user search queries and committed to reviewing them during implementation.

---

## Content Strategy: New Pages Identified

Based on hiring demand signals and keyword opportunity, the following new specialty pages were identified as candidates:

| Page | Priority | Notes |
|---|---|---|
| ADHD Therapy | **High** | Strong hiring demand signal; Sebastian to validate search volume |
| Men's Therapy | High | Good keyword volume observed |
| Caregiver Support | High | Distinct from healthcare; decent standalone volume |
| Bilingual Therapy | Medium | May be a future addition |
| Veteran & Military Support | Medium | Likely folds into a PTSD page |

Katie also noted she had already drafted copy for General Anxiety and several other specialties, but was unsure how to handle Social Anxiety — whether to integrate it into the General Anxiety page or give it its own page.

**Location Pages:** Developer will also standardize area/location pages on the Shine site and build new location pages for both A New Dawn and Shine.

---

## Action Items

- [ ] **Sebastian** — Migrate A New Dawn site from Bluehost to Asymmetric servers; confirm completion with Katie
- [ ] **Katie** — Cancel Bluehost account after migration is confirmed
- [ ] **Katie** — Update Google Workspace billing to direct payment within the 30-day grace period
- [ ] **Sebastian** — Build individual specialty pages; add Katie's copy; notify Katie when live for review
- [ ] **Sebastian** — Research SEO keywords for ADHD, Caregiver Support, Men's Therapy (and Women's Therapy); share findings with Katie
- [ ] **Katie** — Continue drafting copy for remaining specialties
- [ ] **Katie** — Compile website images and upload to shared folder

---

## Related

- [[wiki/clients/current/new-dawn-shine/_index]]
- [[wiki/clients/current/new-dawn-shine/shine]]