---
title: SEO Progress & Hosting Decision — 2026-04-05
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-09-a-new-dawn-shine-marketing-call-93020881.md
tags:
- meeting
- client
- seo
- google-ads
- website-hosting
- conversion-tracking
- wordpress
layer: 2
client_source: A New Dawn / Shine
industry_context: b2b-services
transferable: false
---

# SEO Progress & Hosting Decision — 2026-04-05

## Overview

Progress review call with Katie Geiser covering foundational SEO work across both A New Dawn Therapy and Shine Marketing websites. Key outcomes: hosting decision deferred to December, Shine contact form bug escalated to high priority, updated Shine agreement (adding Google Ads) to be sent, and cost estimates for ongoing SEO + Ads engagement requested.

**Attendees:**
- Melissa Cusumano (Asymmetric)
- Sebastian Gant (Asymmetric)
- Katie Geiser — client (A New Dawn Therapy / Shine Marketing)

**Next meeting:** Thursday, October 23rd at 1:00 PM Central

---

## Key Decisions

- **Hosting deferred.** Katie cannot afford hosting for both sites at this time. She is considering hosting A New Dawn Therapy only, potentially starting in December when her current Bluehost plan renews. No commitment made.
- **Shine agreement to be updated.** The pending agreement for Shine will be sent without website hosting, but will include Google Ads management.
- **Contact form on Shine is high priority.** Forms are not reaching Katie's inbox; this is to be investigated and resolved urgently before other Shine work continues.
- **Future meeting cadence.** Starting next meeting, calls will be split: 30 minutes for A New Dawn, 30 minutes for Shine.

---

## SEO & Conversion Tracking Progress

### Keyword Research
- Keyword research completed for both A New Dawn Therapy and Shine Marketing.
- Google Keyword Planner used to assess search volume, competition, and estimated cost-per-click.
- Keyword data will serve as the foundation for both on-page SEO and Google Ads bidding strategy.

### Conversion Tracking Setup
Conversion events configured for both sites:

| Event | A New Dawn | Shine |
|---|---|---|
| Homepage view | ✓ | ✓ |
| Contact form submission | ✓ | ✓ |
| Click-to-call | Pending (button needed) | ✓ (number already clickable) |
| Click-to-email | Pending (button needed) | — |

**Recommendation:** Add click-to-call and click-to-email buttons to A New Dawn so those actions can be tracked in Google Analytics and Google Tag Manager.

### Contact Page Hierarchy
- **A New Dawn:** Contact form should appear above the direct email address to prioritize trackable form fills. Email can remain visible but secondary.
- **Shine:** Katie prefers phone calls as primary contact method. Call-to-action prominence should be adjusted accordingly; form fill is secondary.

---

## Website Hosting Discussion

- **Cost:** $300/month per site, billed quarterly ($900/quarter for both).
- **Benefits discussed:** Easier backend access, faster change turnaround, automatic plugin updates, proactive issue monitoring — all handled internally without going back and forth with Bluehost.
- **Decision:** No hosting for either site right now. Katie may revisit A New Dawn Therapy hosting in December, timed around her Bluehost renewal. Not a permanent no.
- **Technical note:** Migration would replace Bluehost; DNS would move to Asymmetric's WP environment. Domain registration stays with Katie.

---

## Google Ads Verification

- Google Ads advertiser verification deadline: **November 8th** (flagged for Shine account).
- Process: log into Google Ads → Billing → Advertiser Verification → answer questions, possibly submit a document.
- Usually straightforward; occasionally requires support if Google's automated scan rejects a document.
- Team will monitor via admin access and flag if action is needed from Katie.

---

## Contact Form Bug — Shine (High Priority)

- Contact form submissions on the Shine website are not arriving in Katie's inbox.
- A New Dawn form works correctly under the same Gmail Workspace setup.
- Katie has already attempted troubleshooting with Bluehost without resolution.
- **Assigned to Sebastian Gant** to investigate the WordPress/WPForms configuration and resolve.

---

## EHR System — Jane

Katie is evaluating a new electronic health record system called **Jane** (J-A-A-N-E) with the following relevant features:
- Automated patient survey delivery
- Automated Google review request emails
- Built-in analytics dashboard
- Email list storage (potential future use for blog/newsletter distribution)

No action required from Asymmetric at this time; noted for context as email marketing and review generation strategy develops.

---

## Action Items

| # | Task | Owner | Status |
|---|---|---|---|
| 1 | Investigate and resolve Shine contact form not delivering to email | Sebastian Gant | 🔴 Urgent |
| 2 | Send updated Shine agreement including Google Ads, excluding website hosting | Sebastian Gant | Open |
| 3 | Provide cost estimates for ongoing SEO + Google Ads optimization post-project | Melissa Cusumano | Open |
| 4 | Add click-to-call and click-to-email buttons to A New Dawn website | Team | Open |
| 5 | Continue Google Ads foundation, SEO, and Google Business Profile work | Sebastian Gant | In Progress |

---

## Related

- [[clients/current/new-dawn-shine/_index]]