---
title: "A New Dawn Therapy"
type: index
created: "2026-04-05"
updated: "2026-04-05"
source_docs:
  - "raw/2026-03-20-a-new-dawn-shine-marketing-call-131601914.md"
tags:
  - client
  - therapy
  - wordpress
  - seo
  - hipaa
---

# A New Dawn Therapy

## Status

**Active** — Website build in progress; targeting launch around April 9, 2026.

## First Seen

2026 (exact onboarding date TBD from earlier records)

## Last Activity

2026-03-20 — Marketing & website review call with Katie Geiser, Sebastian Gant, and Melissa Cusumano.

## Key Contacts

| Name | Role | Contact |
|---|---|---|
| Katie Geiser | Owner / Therapist | kgeiser@anewdawntherapyllc.com |
| Sebastian Gant | Account Lead (Asymmetric) | sebastian.gant@asymmetric.pro |
| Melissa Cusumano | Account Support (Asymmetric) | melissa.cusumano@asymmetric.pro |

## Active Projects

### WordPress Website Build
- Developer has completed Specialties, Who We Treat, Approaches, and is ~50% through About Us.
- Stock images to be added across site; Katie to review and approve.
- Katie's AI-generated headshot to be added to the Team page.
- Three approved blog posts to be published.

### SEO & Keyword Research
- Keywords added for homepage, supervisions, and careers pages.
- Pending research: "online therapy" and "rates/insurance" (e.g., "Blue Cross Blue Shield Therapy").
- FAQ page: Sebastian to draft SEO-optimized questions for Katie to answer.

### Contact Form — HIPAA Compliance
- Replacing current Google Form with [[concepts/gravity-forms-hipaa-contact-form|Gravity Forms]].
- Form will include a PHI disclaimer advising against sharing sensitive health information.
- Sebastian investigating automated deletion of form entries after a prospect becomes a client.

### Careers Page
- Custom page modeled on a reference Texas clinic site provided by Katie.
- Job descriptions will link to PDFs; applications via Google Form.
- Rationale: keeps content on-site for SEO value rather than redirecting to a job board.

### Jane App → Google Business Profile Review Sync
- Reviews submitted through Jane App are not appearing on the Google Business Profile.
- Symptom: 404 error when previewing the review request link inside Jane App, despite correct Place ID being entered.
- Sebastian to investigate; Katie may also contact Jane App support.

### Book Club Section
- Dedicated section separate from the main blog.
- Posts filterable by genre (e.g., Boundaries, Grief, Trauma, CPTSD, Parenting, Somatic Therapy, Substance Use/AODA, Self-Help, Workbooks).
- A single book post can belong to multiple genre categories.
- Primary purpose: affiliate link resource hub, not a primary SEO driver.
- Katie to provide initial genre category list.

## Roadmap / Future Scope

- **Digital Product Sales:** Sell downloadable content (e.g., workbooks) directly from the site. Requires a separate scope of work covering payment processing and file delivery.
- **Email Marketing:** Mass email capability via Jane App integration (active and past clients).
- **Local Resources Page:** Dane County / Madison-area resources (crisis lines, shelters, etc.).
- **Affiliate Marketing Integration:** Formal setup for book affiliate links (e.g., Amazon Associates).

## Related Docs

- [[clients/current/new-dawn-shine/meetings/2026-03-20-marketing-website-review-call|2026-03-20 Marketing & Website Review Call]]

## Notes

- Katie is in the middle of a home move; availability may be limited around late March.
- Sebastian is currently working from Lake Tahoe, NV (Pacific time).
- Next meeting: **Thursday, April 9, 2026 at 12:00 PM Central Time**.