--- title: Marketing Review — 2025-10-01 type: article created: '2025-10-01' updated: '2025-10-01' source_docs: - raw/2025-10-01-overhead-door-marketing-meeting-91120020.md tags: - client/overhead-door-madison - advertising/meta - advertising/google-ads - advertising/bing - crm/go-high-level - crm/hubspot - ppc - landing-pages - account-management layer: 2 client_source: Overhead Door Company of Madison industry_context: b2b-services transferable: false --- # Marketing Review — 2025-10-01 ## Overview Monthly marketing review for Overhead Door Company of Madison. Meeting covered the status of all active advertising channels, a walkthrough of the Go High Level CRM automation setup, and planning for next steps. Overall tone was positive — Google Ads finally cleared approval and produced immediate results, Meta ads are fully built and ready to launch, and the CRM workflow is confirmed working by the client. **Attendees:** - John Gradel & Jeff Ryan (Overhead Door Madison — client) - Sebastian Gant (account lead) - Chris Østergaard (web/landing pages) - Paul Buniel (account coordinator) - Melissa Cusumano (Asymmetric) **Next meeting:** October 15, 2025 --- ## Key Decisions - **Commercial landing page:** Build a general commercial landing page modeled closely on the existing residential page. No need for granular per-segment pages yet (commercial property / industrial / safety compliance can all share one page to start). - **Shared landing page for Meta + Google:** Acceptable for now to send both Meta and Google PPC traffic to the same commercial landing page. Can split by platform later once volume justifies it. - **Meta ad set restructure:** Paul had placed all ad sets under "commercial" — Sebastian to restructure so commercial and residential are properly split into separate ad sets. - **Form hidden fields:** Where a landing page is segment-specific (e.g., residential-only), the service type dropdown can be omitted and passed via a hidden field so the GHL automation conditional split routes correctly. --- ## Channel Status ### Meta Ads - All creatives are fully built out: branded ads, remarketing assets, and carousel ads covering residential, commercial, safety/compliance, and industrial warehousing. - One remaining asset: before/after video (still in progress, not blocking launch). - **Status: Ready to launch** pending final landing page URL from Chris and ad set restructure by Sebastian. ### Bing Ads - Continuing to perform well. - **Last 30 days:** 29 conversions, ~$700 spend, ~$24/conversion. High CTR and interaction rates. - No changes needed — let it run. ### Google Ads - After a prolonged approval process, ads finally ran for a brief 2-day window. - **Result: 3 phone calls at $14 each** — immediately encouraging. - Several assets remain disapproved (branded images, logos, video). Generic images were approved and ran. - Next step: source and submit additional generic images to expand approved asset pool and regain control over what runs. ### Additional Channels (Exploratory) - Sebastian to send John and Jeff a PDF overview of bonus platforms: Reddit, Quora, and Spotify audio ads. - Spotify noted as more top-of-funnel (impressions/clicks, harder to track direct conversions). Shown via e-bike client example. - No commitment made — client to review PDF and decide interest. --- ## Go High Level CRM Chris walked through the live automation workflow: 1. Form submitted → thank you email sent + internal notification triggered. 2. Conditional split on "service type" field (residential / commercial — mandatory dropdown). 3. Opportunity created and added to the appropriate pipeline (Residential or Commercial). 4. Tags applied automatically: service type + specific service need (broken spring, lost remote, maintenance, etc.). **Client confirmation:** John confirmed he has logged in, moved opportunities, and finds the system manageable. **Known issue to verify:** One test contact (Juan Francisco) appeared in both pipelines. Likely explained by submitting two different forms (Meta landing page + emergency services page). Chris to double-check that the Meta landing page form passes the correct hidden field so leads don't get dual-routed unintentionally. **HubSpot — Realtor/Contractor lists:** Chris identified ~59 contacts filterable as realtors via email domain segment. Contractor list has ~400 contacts. Sebastian to forward email campaign details (from Gina/AHS) to Chris and create ClickUp tasks for the outreach setup. --- ## Content Marketing - A batch of new blog posts is coming soon. Client notified to watch for them. --- ## Action Items | # | Task | Owner | Notes | |---|------|-------|-------| | 1 | Restructure Meta ad sets — split commercial and residential properly | Sebastian Gant | Paul had placed all sets under commercial | | 2 | Build general commercial landing page (mirror of residential) | Chris Østergaard | Send final URL to Sebastian when ready | | 3 | Update Meta ad final URLs to point to new commercial landing page | Sebastian Gant | Blocked on item 2 | | 4 | Create ClickUp tasks for commercial landing page + AHS email campaigns | Sebastian Gant | — | | 5 | Forward Realtor and Contractor email campaign details to Chris | Sebastian Gant | For HubSpot outreach setup | | 6 | Review all forms — ensure commercial/residential distinction; add hidden fields where needed | Chris Østergaard | Residential-specific pages can drop dropdown and pass value via hidden field | | 7 | Send bonus channels PDF (Reddit, Quora, Spotify) to John and Jeff | Sebastian Gant | — | --- ## Notable Transcript Excerpts **On Google Ads early results (Sebastian):** > "It did run for just a couple-day period, and we immediately got three phone calls kind of right away at $14 apiece. So that's even encouraging — when we didn't necessarily have control over it, we immediately got some phone calls from it." **On landing page strategy (Sebastian + Chris):** > **Sebastian:** "Does commercial property, industrial and warehousing, and safety compliance — I don't know how granular we want to get with commercial, or if we just want a general commercial one to start with." > **Chris:** "I think start with a general commercial one." > **Sebastian:** "Are you able to make that maybe even just kind of almost a copy of the residential?" > **Chris:** "Yeah, I think I can do that pretty quickly." **On GHL form routing (Chris):** > "On residential landing pages, I don't need the dropdown because I know — but I need to pass through the hidden fields so that when it gets to the automation and that conditional split, it doesn't send them both ways." --- ## Related - [[clients/current/overhead-door/_index]] - [[clients/current/overhead-door/2025-10-15-marketing-review]] *(next meeting)*