--- title: Marketing Meeting — 2025-11-05 type: article created: '2025-11-05' updated: '2025-11-05' source_docs: - raw/2025-11-05-overhead-door-marketing-meeting-99392112.md tags: - meeting - client - overhead-door-madison - ppc - seo - google-ads - meta-ads - microsoft-ads - gohighlevel - domain-rating layer: 2 client_source: Overhead Door Company of Madison industry_context: b2b-services transferable: false --- # Marketing Meeting — 2025-11-05 ## Overview Virtual check-in with Jeff Ryan and John Gradel (Overhead Door Madison) to review active PPC campaign status across Google Display, Meta, and Microsoft Ads, and to present and gain approval for a one-time $250 domain rating boost service. All action items assigned to Sebastian Gant. Next meeting scheduled in-person in Madison on November 19. **Attendees:** - Sebastian Gant, Melissa Cusumano, Chris Ostergaard, Paul Buniel (Asymmetric) - Jeff Ryan, John Gradel (Overhead Door Madison) --- ## Key Decisions - **DR Boost Approved:** Jeff approved a one-time $250 fee to boost the site's Domain Rating from 15 to 30+ via a partner service. Service includes a 1-year guarantee to maintain DR at or above 30. - **Google Display — Residential Ads Proceed:** All residential ad sizes are approved and will run. Repair and commercial ads remain disapproved pending appeal. - **Microsoft Ads — Installation Campaigns to Be Revisited:** Installation ads flagged for high CPC and low CTR; new creative assets will be applied. - **Next Meeting In-Person:** November 19 at 10:00 AM in Madison. Sebastian to reserve a room. --- ## Campaign Status ### Google Display Ads - **Approved:** All residential ad sizes are live and will serve across a broad range of placements. - **Disapproved:** Repair and commercial ad sets were rejected by Google's automated review system. - Root cause: likely the "24/7 Anytime Repair" logo triggering an automated filter. - Attempted workaround (smaller copy) also rejected. - **Action:** Sebastian to submit a formal appeal. - Leads from Display will populate in [[clients/current/overhead-door/index|GoHighLevel]] as opportunities (call-in or quote request). ### Meta (Facebook / Instagram) Ads - Campaigns are live and delivering. - Budget weighted toward residential, per prior meeting guidance. - Creative mix includes: - Compliance-focused ads (fire-rated, industrial authorities) - Warehouse-focused ads - Testimonial-based remarketing ads - Traffic directed to residential and commercial landing pages (phone number correction confirmed — see below). ### Microsoft Ads - Budget was recently increased; campaigns are active. - **8 conversions in the last two weeks:** 7 phone calls, 1 form submission. - Repair ads performing well (strong CTR). - Installation ads underperforming: high cost-per-click, low CTR. - **Action:** Sebastian to review copy, update assets with new creative graphics. - **Action:** Add new Display-style assets to Microsoft Ads. --- ## SEO & Content ### Domain Rating Boost | Metric | Current | Target | |---|---|---| | Domain Rating (DR) | 15 | 30+ | | Site Health Score | 99 | — | - DR is a key Google ranking signal — described as the "engine" that powers all SEO content output (blogs, pages, etc.). - Partner company will raise DR to 30+ within 30 days via backlinking and referring domain acquisition. - A comparable client (senior living, Madison) was boosted from their baseline to DR 50 after paying for a DR 30 target. - 1-year maintenance guarantee: if DR dips below 30, partner will correct it at no additional charge. - **Action:** Sebastian to add Overhead Door Madison to the DR boost list and send details to Jeff and John. ### Blog Content - 5 blog posts previously sent for review. - 5 additional posts ready to send shortly. - Note: copy is keyword-optimized and may read as slightly stilted — this is intentional for SEO purposes. - **Action:** Sebastian to send 5 new drafts. Jeff and John to review and comment. --- ## Lead Management ### GoHighLevel - 19 new leads currently in the system (residential and commercial pipelines). - Some proposals have been sent; statuses not fully updated. - **Action (Jeff / John):** Update lead statuses in GHL to maintain accurate pipeline tracking as new PPC leads continue to arrive. ### Landing Page Phone Number Correction - A customer reported a wrong phone number on the PPC landing page. - Chris Ostergaard corrected the number. - Both residential and commercial landing pages confirmed showing the correct number. --- ## Action Items | Owner | Task | |---|---| | Sebastian Gant | Appeal Google Display disapprovals for repair and commercial ads | | Sebastian Gant | Launch Google Ads Search + PMax campaigns | | Sebastian Gant | Review and update Microsoft Ads installation campaign copy and assets | | Sebastian Gant | Add new Display assets to Microsoft Ads | | Sebastian Gant | Send 5 new blog drafts to Jeff and John for review | | Sebastian Gant | Add Overhead Door Madison to DR boost list; send service details to client | | Sebastian Gant | Reserve room for Nov 19 10:00 AM in-person meeting; confirm with Jeff and John | | Jeff Ryan / John Gradel | Review and comment on 5 blog drafts | | Jeff Ryan / John Gradel | Update lead statuses in GoHighLevel | --- ## Next Meeting **Date:** November 19, 2025 — 10:00 AM **Format:** In-person, Madison (same location as last visit) **Notes:** Sebastian traveling to Madison November 16–19. Room reservation pending. --- ## Related - [[clients/current/overhead-door/index|Overhead Door Madison — Client Index]]