---
title: Marketing Review — 2026-03-06
type: article
created: '2026-03-06'
updated: '2026-04-05'
source_docs:
- raw/2026-03-06-overhead-door-marketing-meeting-127830832.md
tags:
- meeting
- client:overhead-door-madison
- seo
- ppc
- meta-ads
- microsoft-ads
- ai-citations
- content-strategy
- local-seo
layer: 2
client_source: Overhead Door Company of Madison
industry_context: b2b-services
transferable: false
---

# Marketing Review — 2026-03-06

Monthly marketing review with Overhead Door Madison. Covered SEO wins from the 24/7 service page update, strong PPC performance across Microsoft and Meta, and next steps focused on homepage copy and blog content.

**Attendees:** Sebastian Gant (Asymmetric), Jeff Ryan, John Gradel (Overhead Door Madison)
**Next meeting:** Wednesday, March 18, 2026 — 10–11 AM

---

## Overview

Business is in its seasonal slow period — repair dominates, new door installations pick up as weather warms. The 24/7 service page update is showing early positive results, PPC campaigns are performing well above benchmarks, and the homepage is the clear next SEO priority.

---

## Key Decisions

| Decision | Rationale |
|---|---|
| Keep Microsoft Ads installation campaigns running through slow season | Customers research new doors before warm-weather buying season; brand awareness has value even without immediate conversions |
| Hold on Spotify and bus ad channels | Focus remains on optimizing current campaigns; Jeff expressed possible interest in bus ads "down the line" |
| Landing page form options are sufficient as-is | Emergency, Standard, New Door Installation, and Opener Repair cover the key service types without unnecessary clutter |

---

## SEO & Website

### 24/7 Service Page — Results

The updated 24/7 service page is showing strong early results:

- **+15%** page views
- **+8 AI citations** total: Google AI (+4), ChatGPT (+1), Gemini (+3)

The primary driver was adding an FAQ section. AI models preferentially cite FAQ-formatted content, making this a repeatable tactic. See [[knowledge/seo/ai-citations-faq-strategy]] for the generalizable pattern.

### Homepage — Next Priority

The homepage is one of the site's primary ranking pages and is next in line for the same treatment applied to the 24/7 page:

- Expand copy
- Add an FAQ section to attract AI citations
- Add a location pages section

Sebastian will send draft copy to John and Jeff for review by Monday (March 10).

### Landing Page Form

Service type options were simplified to reduce friction:

- Emergency
- Standard
- New Door Installation
- Opener Repair

Jeff confirmed opener repair covers the garage door opener use case. Current options are approved.

### Footer — Company Address

Jeff flagged that the company address is not yet in the website footer. This is a local SEO signal. Sebastian will have it live by EOD Monday and notify the client.

### Blog & Location Pages

- Two blogs (feedback already sent) to be published by Tuesday
- Location pages to be added as a section on the homepage by Tuesday
- Two additional blogs to follow within 1–2 weeks
- Blog topics will incorporate seasonality (e.g., "best time to buy a new door," warm-weather garage door tips)

---

## PPC Performance

### Microsoft Ads

| Metric | Value | Benchmark |
|---|---|---|
| CTR | ~14% | 4–5% average |
| CPC | ~$1.00 | — |
| Primary conversions | Repair services | Seasonal (slow period) |

CTR is nearly 3× the industry average, indicating strong ad relevance. Installation campaigns are converting less during the slow season but are being kept active for brand awareness ahead of the spring buying season.

### Meta Ads

| Metric | Value | Target |
|---|---|---|
| CPC (residential) | $0.17 | $1–2 |
| Total impressions | ~420,000 | — |

A "before and after" video is the primary traffic driver. CPC is well below target — campaigns are performing efficiently.

---

## New Ad Channels — On Hold

Sebastian proposed exploring Spotify audio ads and bus/transit ads for brand awareness, particularly given Google Ads being in a suspended/review state ("purgatory").

- **Spotify:** Jeff passed for now; John was neutral
- **Bus ads:** John expressed more interest; Jeff open to revisiting "down the line"
- **Decision:** No new channels at this time; revisit when current campaigns are fully optimized

---

## Action Items

- [ ] Send homepage copy (with FAQ) to John and Jeff for review — **Sebastian, by Monday March 10**
- [ ] Add company address to website footer; notify John and Jeff — **Sebastian, by EOD Monday March 10**
- [ ] Implement blog feedback; publish 2 blogs — **Sebastian, by Tuesday March 11**
- [ ] Add location pages section to homepage; publish location pages — **Sebastian, by Tuesday March 11**
- [ ] Deliver 2 additional blogs — **Sebastian, within 1–2 weeks**
- [ ] Reschedule next meeting to March 18, 10–11 AM; send updated invite — **Sebastian**

---

## Related

- [[clients/current/overhead-door/_index]]
- [[knowledge/seo/ai-citations-faq-strategy]]