---
title: Marketing Review — 2026-03-18
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-18-overhead-door-marketing-meeting-130953256.md
tags:
- meeting
- client
- overhead-door-madison
- seo
- google-ads
- google-business-profile
- content-strategy
- local-seo
layer: 2
client_source: Overhead Door Company of Madison
industry_context: b2b-services
transferable: false
---

# Marketing Review — 2026-03-18

Monthly check-in with Jeff Ryan and John Gradel (Overhead Door Madison). Meeting covered recent site updates, organic growth metrics, early Google Ads results, and GBP housekeeping. Next meeting scheduled April 1st.

**Attendees:** Jeff Ryan, John Gradel (client), Sebastian Gant (Asymmetric)

---

## Overview

Strong momentum across the board this period. Location pages launched and immediately entered top-10 rankings for local service terms. Organic keyword footprint grew from 97 to ~130 top-10 rankings. Google Ads broke through prior approval blockers and posted a 13% conversion rate on early traffic. Next cycle focuses on content to reinforce location pages and resolving remaining Ads approval issues.

---

## Key Decisions

- **GBP hours:** Leave "Open 24 hours" as-is for now. After-hours calls route to the emergency line, so the listing is functionally accurate. Revisit only if it causes operational problems (e.g., customers showing up at the shop after hours).
- **Location page SEO strategy:** Rather than targeting Madison directly with a location page, the main site pages (homepage, service pages) carry the Madison/Dane County optimization. Satellite location pages cover surrounding communities (Monona, Sun Prairie, Janesville, etc.).
- **Blog batch:** Next deliverable is 4 blogs — 2 local (linking to location pages) and 2 general — to build internal link equity into the new location pages and push rankings from positions 8–10 up to 1–3.

---

## Performance Highlights

### SEO & Organic

| Metric | Previous | Current |
|---|---|---|
| Top-10 keyword rankings | 97 | ~130 |
| AI citations (Google) | baseline | +6 |
| AI citations (Gemini) | baseline | +3 |
| AI citations (ChatGPT) | baseline | slight drop (platform update) |

- New location pages (Monona, Sun Prairie, and others) hit top-10 rankings within **one week** of launch; several landed at positions 1–2.
- AI citation gains attributed to FAQ sections added to blogs and the homepage. ChatGPT dip is a platform-side change, not a content issue.
- Anecdotal signal of strong visibility: John reported receiving calls from architects in San Diego, Washington State, and Ohio who Googled "Overhead Door" and landed on the Madison site — indicating the site is outranking the parent brand in some queries.

### Site Updates Shipped

- New in-depth homepage copy live
- Location pages live and linked from homepage
- Two new blogs live: *Modern Residential Garage Doors*, *Thermacore*
- Footer address now links to Google Maps directions

### Google Ads

- Search campaigns partially approved; some still showing "limited" or "disapproved" status
- **Conversions:** 3 (small sample, campaigns recently launched)
- **Conversion rate:** ~13%
- Leads flow into GoHighLevel landing pages and pipeline; client receives notifications on new leads
- Google support call scheduled to resolve remaining approval blockers

---

## Action Items

- [ ] **Sebastian** — Write 4 blogs (2 local, 2 general); local posts link to corresponding location pages to boost rankings
- [ ] **Sebastian** — Review Residential and Commercial service pages; draft expanded copy and FAQs (Durafirm, steel vs. wood, etc.) for client approval before publishing
- [ ] **Sebastian** — Audit GBP: add service options, expand areas served to include new location page communities, verify account access; leave hours at 24h for now

---

## Notes & Context

- The 24-hour GBP listing predates this engagement and was likely set to reflect the 24/7 emergency repair line. No change needed unless it creates confusion.
- Google Ads approval issues appear to be a platform-level problem (not account policy violations); Sebastian has a support call queued to escalate.
- FAQ content on-page is the primary driver of AI citation gains — a pattern worth continuing as service pages are expanded.
- The parent brand / name confusion (architects calling the Madison location thinking it's corporate HQ) is a net positive for visibility but worth monitoring if it creates significant call volume noise.

---

## Related

- [[wiki/clients/current/overhead-door/_index]]