---
title: Salesforce Email Domain Setup & WordPress Opportunity
type: article
created: '2026-01-30'
updated: '2026-01-30'
source_docs:
- raw/2026-01-30-weekly-call-w-karly-118655524.md
tags:
- papertube
- salesforce
- domain
- wordpress
- web-hosting
- action-items
layer: 2
client_source: Paper Tube Co
industry_context: ecommerce
transferable: false
---

# Salesforce Email Domain Setup & WordPress Opportunity

## Overview

PaperTube has been sending emails without a dedicated sending domain — they've been using their primary `papertube.co` domain. To properly configure Salesforce email, they need a separate domain registered and authenticated. Parag (the client contact) identified himself as the sole tech resource, so he needs hands-on guidance rather than a spec sheet to hand off.

Mark is joining the **February 6 call** to walk through domain selection and kick off the Salesforce email setup process.

A secondary opportunity surfaced in the same conversation: Parag asked about web hosting and site management, opening the door to a WordPress engagement for brand content, SEO, and blog publishing.

---

## Domain Setup

**Problem:** Salesforce email requires a dedicated sending domain separate from the primary business domain. PaperTube currently has no such domain registered.

**Options discussed:**
- `papertube.pro` — available
- `papertube.io` — available
- `papertube.app` — available
- `papertube.shop` — available
- Various other TLD variants explored

**Decision:** No domain selected yet. Parag will choose on the Feb 6 call with Mark's guidance.

**Next steps:**
- Mark joins Feb 6 PaperTube call to guide domain selection and registration
- Once domain is registered, configure DNS records and authenticate with Salesforce
- Full Salesforce email setup can follow in a subsequent session

---

## WordPress / Web Hosting Opportunity

Parag asked whether Asymmetric could recommend web hosting providers — an opening Karly recognized as a service opportunity.

**Current state:** PaperTube's website runs on Shopify, which is a hosted platform (no separate hosting needed). However, Shopify is oriented toward retail; it does not serve PaperTube's primary business goal of winning **custom brand work**.

**Opportunity:** Build a separate WordPress site to support:
- Custom brand portfolio and positioning
- SEO and organic search
- Blog/content publishing (Parag specifically mentioned this)
- Ongoing site management

Parag noted a previous bad experience with WordPress, so the conversation will need to address that directly. Mark will handle the technical discussion and pricing on the Feb 6 call. Karly deferred pricing questions rather than quoting on the spot.

**Reference:** See [[clients/current/papertube/_index]] for overall client context and retainer details.

---

## Action Items

- [ ] **Mark** — Join PaperTube call Thu Feb 6; guide Parag through domain selection and registration (@Mark Hope)
- [ ] **Mark** — Discuss WordPress site opportunity on Feb 6 call; address prior bad experience and present pricing (@Mark Hope)
- [ ] **Karly** — Share Avant proposal templates with Mark as pricing reference before the call (@Karly Oykhman)

---

## Related

- [[clients/current/papertube/_index]]
- [[clients/current/papertube/salesforce-setup]]