--- title: 'Check-In: PTC / Asymmetric Marketing Campaign — 2026-04-05' type: article created: '2026-04-05' updated: '2026-04-05' source_docs: - raw/2026-02-10-check-in-ptcasymm-121225944.md tags: - meeting - marketing - campaign - asymmetric - papertube - landing-pages - email-outreach - shopify - wordpress - ai-agent - sales - packaging - linkedin layer: 2 client_source: Paper Tube Co industry_context: ecommerce transferable: false --- # Check-In: PTC / Asymmetric Marketing Campaign — 2026-04-05 ## Overview Campaign progress check-in between Parag Agrawal (PaperTube Co.) and Karly Oykhman (Asymmetric). The session covered four primary topics: resolving landing page blockers, optimizing email CTAs, reviewing AI-generated account playbooks, and finalizing the campaign launch strategy. The meeting also included live sales calls with two prospects (Aaron S. and Elizabeth) observed by the Asymmetric team. **Attendees:** - Parag Agrawal — parag@papertube.co (PaperTube Co., external) - Karly Oykhman — karly.oykhman@asymmetric.pro (Asymmetric) --- ## Key Decisions | Decision | Rationale | |---|---| | Use WordPress for campaign landing pages instead of Shopify | Shopify's templated structure blocks custom graphics, rotations, and layout elements needed for the design. Traffic is email/LinkedIn-driven, so SEO domain authority is irrelevant. | | Add "Reply" CTA to email sequences | Reduces friction vs. requiring a landing page form fill; based on Parag's ChatGPT analysis of the existing sequences. | | Launch campaign to full list simultaneously | List is too small to generate statistically significant data from subsets; contacts are already in staggered sequences. | | PTC granted full admin access to WordPress site | Ensures PTC retains asset ownership if the engagement ends, mitigating Parag's concern about portability. | --- ## Topics ### 1. Landing Page Blockers Shopify's templated architecture is preventing the team from implementing the custom code required for the intended landing page design (graphics, rotations, interactive elements). **Resolution path:** 1. Asymm developer will make one final attempt to resolve within Shopify. 2. If unsuccessful, Karly will notify Parag and proceed with a separate WordPress domain. 3. PTC will be granted full admin access to the WordPress site to preserve asset ownership. **Key rationale for WordPress:** Traffic sources are email campaigns and LinkedIn Ads — neither relies on organic search ranking. A new domain's lower authority is therefore not a meaningful drawback. > *"Getting it launched, getting going — that to me is the urgency here."* — Parag --- ### 2. Email Sequence Optimization Parag ran the existing email sequences through ChatGPT and received broadly positive feedback, with one notable suggestion: add a **"Reply" CTA** to more emails in the sequence. **Current state:** Most CTAs direct recipients to a landing page form fill. **Proposed change:** Include a direct reply option as an alternative CTA in select emails, lowering the friction barrier for prospects who are ready to engage without visiting the landing page. **Next step:** Parag will send the full ChatGPT analysis to Karly; Karly will review and implement relevant changes. --- ### 3. AI-Generated Account Playbooks Asymmetric's AI agent (built by Mark) scraped and synthesized data for the first **150 target companies** on the outreach list, producing two types of assets: - **Research files** — Markdown documents (viewable in Google Docs) containing scraped company data. - **Account-specific playbooks** — Per-company outreach strategies including: - Key contacts and rationale for targeting them - Recommended email and LinkedIn sequence Karly had not yet reviewed the playbooks at time of meeting (completed the prior day). She will review before Thursday's call and share them with Parag at that time. The remaining companies on the list will be processed after PTC reviews and approves the initial batch. --- ### 4. Campaign Launch Strategy **Question raised:** Should the campaign launch to the full list at once, or in staged subsets to allow for iterative testing? **Decision:** Launch to the full list simultaneously. **Rationale:** - The list is small enough that any subset would be statistically insufficient for meaningful A/B testing. - Contacts are already enrolled in staggered sequences, so they won't all receive the same message at the same moment. - Post-launch optimization and list expansion remain options once initial data is collected. --- ### 5. Live Sales Calls (Observed) #### Aaron S. — Food Packaging - **Project:** 10×4 box for food blocks (non-perishable) - **Production timeline:** 4–6 weeks, plus shipping - **Blocker:** Factory shutdown Feb 24–Mar 1; quote must be issued before shutdown - **Action:** Parag to email Jason (Fathom) to resend specs for the 10×4 box quote #### Elizabeth — Tea Packaging - **Product:** Loose-leaf tea sachets - **MOQ discussion:** - Elizabeth inquired about 500 pieces → minimum is 1,000 - Parag recommended 2,500 pieces to eliminate setup/plate fees - Cost comparison: ~$2.50/tube at 1k vs. ~$1.00–$1.50/tube at 2.5k - **Scaling model shared:** Parag demonstrated how Razzie Tea (a PTC client) scaled to 170+ retailers by purchasing blank tubes and applying custom labels in-house — allowing flexible SKU management without reprinting tubes for each flavor - **Action:** Parag to email Elizabeth tube samples and request target fill weight/size #### Internal Demo Parag demonstrated a new **hexagonal tube design** during the session. --- ## Action Items - [ ] **Parag** — Email Karly the full ChatGPT email sequence analysis - [ ] **Karly** — Review ChatGPT analysis; implement "Reply" CTA changes to email sequences - [ ] **Karly** — Have developer make final Shopify attempt; notify Parag on feasibility; proceed to WordPress if blocked - [ ] **Karly** — Review AI-generated account playbooks; share on Thursday's call - [ ] **Parag** — Review LinkedIn videos sent by Karly; provide feedback - [ ] **Parag** — Schedule redesign call with Karly and Ricardo - [ ] **Parag** — Email Jason (Fathom) to resend specs for 10×4 box quote (Aaron S.) - [ ] **Parag** — Email Chris (Fathom) re: tube delivery vs. destruction decision; request response by Friday - [ ] **Parag** — Ship 2 sample tubes to recipients; include assembled photos - [ ] **Parag** — Email Elizabeth tube samples; request target fill weight and size --- ## Related - [[wiki/clients/current/papertube/_index]] - [[wiki/clients/current/papertube/contacts/parag-agrawal]]