---
title: Email Campaign Performance & Salesforce Dashboards
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-09-check-in-markkarly-128339591.md
tags:
- papertube
- email-campaign
- salesforce
- abm
- reporting
- lead-generation
layer: 2
client_source: Paper Tube Co
industry_context: ecommerce
transferable: false
---

# Email Campaign Performance & Salesforce Dashboards

## Overview

During the April 5 check-in, Mark reviewed PaperTube's outbound email campaign metrics and demonstrated two new Salesforce dashboards built to track campaign performance. A new high-potential lead ("Goat Foods") was also identified and added to the campaign.

Related context: [[wiki/clients/current/papertube/_index]] | [[wiki/meetings/2026-04-05-checkin-mark-karly]]

---

## Campaign Metrics

| Metric | Value |
|---|---|
| Emails Sent | 352 |
| Open Rate | 9% |
| Click Rate | 1% |

**Interpretation:** The low click rate is expected and not a cause for concern. The campaign uses plain-text emails with minimal calls to action — clicks are not the primary conversion signal for this format. Open rate at 9% is a reasonable baseline for cold outbound.

---

## New Lead: Goat Foods

- Identified as a strong prospect during the meeting
- Mark had already researched the company independently before the call
- Added to the active email campaign sequence

---

## Salesforce Dashboards

Two dashboards were built and demonstrated to the client:

### 1. ABM Performance Dashboard
- Pulls contact count data from **Orbit** to provide accurate audience sizing
- Addresses a known gap in standard Salesforce reporting, which cannot reliably count unique contacts across campaigns
- Designed for account-based marketing (ABM) visibility

### 2. Standard Campaign Engagement Dashboard
- Provides detailed charts and tables on campaign engagement metrics
- Covers opens, clicks, and delivery data at a granular level

> **Note:** Mark flagged that the ABM dashboards need to be renamed in Salesforce for clarity before sharing with the client. This is an open action item.

---

## Action Items

- [ ] Rename ABM dashboards in Salesforce for clarity before client review (@Mark Hope)

---

## Related

- [[wiki/clients/current/papertube/2026-04-05-landing-pages-dns]] — DNS and landing page setup completed in the same session
- [[wiki/meetings/2026-04-05-checkin-mark-karly]] — Full meeting notes