---
title: PEMA Pima Region Lead Generation Performance
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-18-impromptu-zoom-meeting-130846832.md
tags:
- pima
- lead-generation
- sales
- aviary
layer: 2
client_source: PEMA
industry_context: saas
transferable: false
---

# PEMA Pima Region Lead Generation Performance

## Overview

Asymmetric is working with a third-party lead generation vendor — referred to as the **Pima Region** source — that books qualified sales meetings on a pay-per-meeting basis. As of this meeting, results are modest but ongoing, with one closed account and several proposals in flight.

## Performance Summary

| Metric | Value |
|---|---|
| Qualified meetings booked | ~3–4 |
| Proposals sent | 3–4 |
| Accounts closed | 1 (Aviary) |
| Cost per qualified meeting | $500 |

## How the Engagement Works

- Pima books meetings on Asymmetric's behalf with prospective clients.
- Asymmetric pays **$500 per meeting held** — the fee is triggered when the meeting actually takes place, not upon close.
- Mark described the cost as "not cheap, but not crazy either" given the quality of conversations.

## Current Status

- Mark is receiving roughly **1–2 meetings per week** from this source.
- Several proposals are outstanding but have not yet gained significant traction.
- A **follow-up update call with Pima was scheduled for the same day** as this meeting.
- Melissa was expected to join that call (noted at 2:30 PM their time).

## Notes & Observations

- The only closed account from this channel so far is **Aviary**.
- Lead quality is considered decent; the pipeline is active but conversion is slow.
- No changes to the Pima engagement were discussed — the team is monitoring and continuing.

## Related

- [[wiki/clients/current/aviary/_index]] — first account closed via Pima leads
- [[wiki/meetings/2026-03-asymmetric-marketing-strategy-sync]] — source meeting where this was discussed