---
title: Email Strategy Review (2025-10-20)
type: article
created: '2025-10-20'
updated: '2025-10-20'
source_docs:
- raw/2025-10-20-weekly-call-w-95441279.md
tags:
- cora
- email-strategy
- client-management
- blocked
layer: 2
client_source: Quarra Stone
industry_context: b2b-services
transferable: false
---

# Email Strategy Review (2025-10-20)

## Overview

Karly has completed initial email strategy work for Cora and is waiting on client feedback across 8 open items before the strategy can advance. The weekly Cora meeting was pushed back one week, which aligned with the current blocked state — there was not much to present without the client's input.

## Status

**Blocked — awaiting client feedback.**

Karly has prepared email strategy materials and sent notes to the client documenting the outstanding items. No response has been received on any of the 8 pending feedback points as of this date.

## Context from Weekly Sync

From the 2025-10-20 internal call between Mark and Karly:

> "I've got some email strategy stuff that I was going to cover, but I really just need them to give me stuff, feedback on things."
> — Karly Oykhman

> "They've got like eight different things. And you're sending them notes telling them that you're waiting on them?"
> — Mark Hope

The meeting postponement was treated as a non-issue given the blocked state; there was nothing new to present until the client responds.

## Open Items

- 8 feedback items sent to client; specifics to be documented once responses are received.

## Next Steps

- [ ] Client to provide feedback on all 8 outstanding items
- [ ] Karly to incorporate feedback and finalize email strategy for presentation on next call

## Related

- [[wiki/clients/current/quarra/_index]]