---
title: Salone di Milano Email Campaign & Website Working Sessions
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-04-03-meeting-quarraasymmetric-135239954.md
tags:
- quarra
- email-campaign
- salesforce
- account-engagement
- website
- salone-di-milano
- meeting
layer: 2
client_source: Quarra Stone
industry_context: b2b-services
transferable: false
---

# Salone di Milano Email Campaign & Website Working Sessions

**Date:** 2026-04-05
**Attendees (Asymmetric):** Karly Oykhman, Melissa Cusumano
**Attendees (Quarra):** Federica Manca, Monica Luisi, Lincoln Durham, James B. Durham, Lauren Pomaranski

## Overview

Alignment call covering two tracks: (1) a promotional email for Quarra's participation in the Flory Salon at Salone di Milano, to be sent by April 13 via Salesforce Account Engagement; and (2) a new twice-weekly website working-session cadence to replace email-only communication and accelerate development progress.

---

## Key Decisions

- **Email send date:** April 13 (event starts April 20)
- **Email platform:** Salesforce Account Engagement — enables click/open tracking across the full contact list
- **Sender address:** `info@...` (Quarra's general info address)
- **Contact list handling:** Quarra will provide a spreadsheet (including ~3,100 LinkedIn connections); Asymmetric will upload directly to Salesforce, bypassing manual entry
- **Website cadence:** Two recurring weekly meetings — **Mondays at 9 AM** and **Fridays at 8 AM** (US/Asymmetric time; 4 PM and 3 PM Italy time respectively)
- **Cadence start date:** Friday, April 11 (Monday April 7 skipped due to Easter)
- **Website primary contact (Asymmetric):** Melissa Cusumano
- **Website attendees (Quarra):** Federica Manca, Monica Luisi; Gigi may join optionally

---

## Salone di Milano Email — Details

**Event:** Flory Salon at Salone di Milano, starting April 20
**Exhibiting entities:** Quarra Italia and Quarra Stone

**Email content to include:**
- Booth/location and times for both Quarra Italia and Quarra Stone
- Invitation to attend a live hand-sculptor presentation (requested by the Lombardia region; likely to receive press/TV coverage)
- Images of the sculptor's work/pieces

**Contact list sources:**
- Existing Quarra/Quarra Italia contacts (being migrated into Salesforce as leads)
- ~3,100 LinkedIn connections (Federica) — to be exported to spreadsheet and uploaded by Asymmetric

> **Note:** Quarra is in the process of adding older contacts as leads in Salesforce. For this send, a spreadsheet upload is the faster path. Federica flagged that LinkedIn contacts may be for mailing only (not necessarily for full Salesforce lead creation) — Quarra to clarify preference when sending the spreadsheet.

---

## Website Working Sessions — Context

The shift to a structured cadence was driven by Quarra's frustration that email-only communication was slow and confusing for iterating on individual pages. Monica Luisi is newly onboarded (~1 month) and will now be the primary Quarra-side collaborator on the website alongside Federica.

**Access:** Asymmetric to grant Monica Google Drive access (same day as this call).

---

## Action Items

| Owner | Action | Due |
|---|---|---|
| Karly Oykhman | Send Salone del Mobile email to Quarra list via Account Engagement; from `info@` | Apr 13 |
| Karly Oykhman | Send recurring website working-session invites to Federica & Monica (Mon 9 AM / Fri 8 AM US; start Apr 11) | ASAP |
| Karly Oykhman | Add Monica Luisi to Google Drive | Apr 5 (same day) |
| Federica Manca | Send contact spreadsheet to Karly; indicate Salesforce upload vs. mailing-only for LinkedIn contacts | Before Apr 13 |
| Federica Manca | Send Salone details to Karly: location, booth times, sculptor info, images | Before Apr 13 |

---

## Related

- [[clients/current/quarra/_index]]
- [[clients/current/quarra/salesforce-account-engagement]]