--- title: 2026 Q1 OKRs — Quarra Stone type: article created: '2026-04-05' updated: '2026-04-05' source_docs: - raw/2025-12-15-2026-q1-planning-108785141.md tags: - okr - q1-2026 - quarra - abm - salesforce - sales-enablement - attribution layer: 2 client_source: Quarra Stone industry_context: b2b-services transferable: false --- # 2026 Q1 OKRs — Quarra Stone ## Overview Q1 2026 OKRs for Quarra Stone (referred to internally as "Korra"), owned by **Karly Oykhman**. These objectives were drafted based on ongoing conversations with the client and reviewed during the [[wiki/meetings/2026-q1-planning-okr-review|2026 Q1 Planning — Client OKR Review]] meeting on December 15, 2025. Final OKRs are pending client review before end of year. A key strategic concern raised in review: Quarra must be able to attribute new client wins to Asymmetric's work. Without visible attribution in Salesforce, the engagement is at risk long-term regardless of client satisfaction with deliverables. --- ## Objectives & Key Results ### O1: Support the ABM Strategy to Win High-Value Projects Quarra's sales team is shifting to an Account-Based Marketing (ABM) approach, targeting specific known prospects with high-value project potential. Our role is to support that motion with marketing and sales enablement. **Key Results:** - Secure 1–2 large projects ($50k–$200k+) attributable to Asymmetric-supported outreach annually - At least one closed deal traceable in Salesforce to a campaign, asset, or touchpoint we produced **Context:** - ~50% of current Quarra work comes from repeat clients or relationship referrals — ABM aligns with this reality - Primary buyers include governments, universities, and large institutions with long sales cycles (1–2+ years) - Wide-net Google Ads are a poor fit given minimal search volume for their niche; ABM is the right pivot - Sales enablement materials (pitch decks, brochures, ROI calculators) should be included in this objective's scope --- ### O2: Promote "Design Assist" as a Core Differentiator "Design Assist" is Quarra's primary competitive differentiator. Q1 efforts should ensure this capability is consistently communicated across all channels. **Key Results:** - Design Assist messaging present and prominent across website, social, and any new campaign assets - At least one new content piece (case study, explainer, or feature) published highlighting Design Assist in Q1 --- ### O3: Optimize Salesforce for Sales, Project Management, and Team Integration Quarra uses Salesforce, and Asymmetric manages it. The goal is to ensure the platform serves the full team — sales, project management, and the broader Quarra Italia integration. **Key Results:** - Sales pipeline stages configured and actively used by the sales team - Project management workflows established in Salesforce - Quarra Italia team onboarded or integrated into relevant Salesforce processes **Context:** - This objective also supports attribution: if Salesforce is properly configured and used, we gain the pipeline visibility needed to prove ROI (see O1) - Without deal tracking in Salesforce, Asymmetric cannot demonstrate that its work is generating revenue --- ## Action Items - [ ] Finalize Quarra Q1 OKRs; add sales enablement scope to O1 and attribution tracking to O3 (@Karly Oykhman) - [ ] Share final OKR draft with Mark by EOY (@Karly Oykhman) - [ ] Review Salesforce for existing deal/pipeline data that could establish attribution baseline (@Karly Oykhman) --- ## Strategic Notes > "We need to somehow get some attribution. We need to somehow play a role in getting them some new clients. I doubt very seriously you could go into Salesforce and find a deal and say, this is one we got you. And we need to try to do that." — Mark Hope - Quarra is described as an "awesome client" that likes the work — but satisfaction without attribution is a retention risk - One attributed win per year at $50k–$200k+ justifies the engagement on its own - ABM + sales enablement is the right strategic combination for a low-search-volume, relationship-driven business --- ## Related - [[wiki/meetings/2026-q1-planning-okr-review|2026 Q1 Planning — Client OKR Review]] - [[wiki/clients/current/quarra/_index|Quarra Stone — Client Index]] - [[wiki/knowledge/okr-framework|OKR Framework & Core Principles]] - [[wiki/knowledge/sales-enablement|Sales Enablement as a Marketing Capability]] - [[wiki/knowledge/crm-attribution|CRM Access & ROI Attribution]]