--- title: Website Copy Review & Launch Prep — 2026-04-05 type: article created: '2026-04-05' updated: '2026-04-05' source_docs: - raw/2026-03-27-sbs-website-call-133490303.md tags: - meeting - client-sbs - website - copywriting - seo - launch - branding - logo - warranties - roof-restoration - content-strategy layer: 2 client_source: Seamless Building Systems industry_context: b2b-services transferable: false --- # Website Copy Review & Launch Prep — 2026-04-05 ## Overview Working session with SBS (Seamless Building Systems) to finalize website copy ahead of an early April launch. The team walked page-by-page through the site in Miro, resolving copy questions, approving edits, and assigning outstanding content tasks. Key themes: tightening warranty language, improving Milwaukee keyword density for AI/SEO visibility, streamlining the Roof Restoration page, and finalizing logo selection. **Attendees:** - Sebastian Gant (Asymmetric) - Melissa Cusumano (Asymmetric) - Chris Sisinni (SBS) - Brandon Aman (SBS) --- ## Key Decisions ### Warranty Language - **SPS warranty** → always use **"provided"** (it is always included) - **Manufacturer warranties** → always use **"available"** (optional, at additional cost) - Warranty mentions removed entirely from the **Roof Repair & Maintenance** page — repairs are often short-term fixes and warranties are not universal across repair types - Warranty language retained on **Commercial Roofing** and **Roof Restoration** pages (10/15/20-year labor and material warranties apply there) ### Roof Restoration Page — Restructure - Current page is too verbose; will be revised - New focus: the **qualifying factor** — moisture detection — should be the lead, including methods like thermal drone surveys - FAQs previously on the homepage will be **moved to this page** - Cross-link to Roof Repair & Maintenance page for repair-specific content ### Asphalt Shingle Page - **Three-tab shingles removed** from copy — largely phased out in the Wisconsin/Milwaukee region - "Architectural" and "dimensional" consolidated (they refer to the same product) - Designer/luxury shingles (fake slate, fake shake) can be added in a future update ### Roof Inspection Page — New FAQ - Add FAQ: **"What happens after the inspection?"** (or "What are the next steps?") - Brandon to write the answer; framework: inspection → plan creation → repair / restore / replace decision → maintenance program ### About Us Page - **BBB logo removed** — SBS is not a paying member - **Certified Installers section** to be updated to reflect current capabilities: TPO, EPDM, Restoration; note PVC as coming soon ### Logo Selection - **Bottom-left logo option selected** for email signatures and general use - Rationale: clean design, includes full company name "Seamless Building Systems" - A separate, boxier logo will be developed for branded clothing/merchandise ### SEO & Milwaukee Keywords - Current site is not surfacing in AI-driven search results — new site launch is urgent - Increase **"Milwaukee"** keyword density throughout the site (currently over-indexed on "Brookfield") - Maintain a mix: Milwaukee, Brookfield, Southeastern Wisconsin — all contribute to local SEO - Google Ads strategy to be developed post-launch (Mark to be included in that session) --- ## Page-by-Page Edit Summary | Page | Changes | |---|---| | **Homepage** | New Milwaukee cityscape images approved; warranty copy updated (provided / available); FAQs removed (already done by developer) | | **Roof Inspection** | New FAQ added: "What happens after the inspection?"; proactive maintenance language added to "Why Choose Seamless" section; sample inspection report not added (low demand, privacy concerns) | | **Roof Repair & Maintenance** | All warranty mentions removed | | **Asphalt Shingle** | Three-tab removed; architectural/dimensional consolidated; designer shingles deferred to future update; start time copy updated to reflect 8 a.m. municipal standard | | **Roof Restoration** | Page flagged as too verbose; Brandon to revise with moisture detection as qualifying focus; FAQs from homepage migrated here; cross-link to Roof Repair page added | | **About Us** | BBB logo removed; Certified Installers section to be updated; new logo to be applied | --- ## Action Items ### Brandon (SBS) - [ ] Provide content for **"Cost Comparison at a Glance"** (for blog/graphic) - [ ] Write FAQ answer for **"What happens after the inspection?"** — cover: plan creation → repair/restore/replace → maintenance program - [ ] Revise **Roof Restoration page copy** — lead with moisture detection as the qualifying factor; include thermal drone as a detection method - [ ] Update **Certified Installers section** on About Us — current: TPO, EPDM, Restoration; future: PVC ### Melissa (Asymmetric) - [ ] Implement all approved copy edits across all pages - [ ] Build out and publish new blog posts (including existing backlog from previous site) - [ ] Apply new logo (bottom-left option) to email signatures and other brand assets - [ ] Coordinate Google Ads strategy session with Mark post-launch ### Both - [ ] Confirm **April 6th meeting** as launch date approaches --- ## Context & Notes - **Blog length:** Consensus that ~2,000 words is ideal for SEO, but short and concise is acceptable; FAQ-style content within blogs is encouraged for keyword coverage - **PVC warranty:** SBS may gain the ability to offer PVC manufacturer warranties soon — easy copy update when ready - **AI search visibility:** Google Search is now AI-driven; the old SBS site is not being found at all; new site with proper keyword density is the immediate fix before paid ads are layered on - **Roof Restoration verbosity:** The page grew verbose because restoration was an early strategic focus; now that SBS does "everything," the page needs to be right-sized while still supporting SEO and cross-linking to related services --- ## Related - [[wiki/clients/current/sbs/_index]]