--- title: Access Setup & Case Study Review — 2026-01-09 type: article created: '2026-04-05' updated: '2026-04-05' source_docs: - raw/2026-01-05-seamless-marketing-meeting-111852995.md tags: - meeting - seamless - wordpress - access-management - google-analytics - google-ads - search-console - siteground - cloudflare - dns - case-studies layer: 2 client_source: Seamless Building Solutions industry_context: b2b-services transferable: false --- # Access Setup & Case Study Review — 2026-01-09 ## Overview Working session with Seamless (Brandon Aman, Chris Sisinni) and Asymmetric (Melissa Cusumano, Sebastian Gant) focused on two objectives: resolving outstanding access blockers for the new website build, and reviewing all existing case studies to determine what carries forward to the new site. **Attendees:** - Melissa Cusumano — Asymmetric - Sebastian Gant — Asymmetric - Chris Sisinni — Seamless (external) - Brandon Aman — Seamless (external) --- ## Key Decisions 1. **SiteGround access resolved** via password recovery to `chris.sbsw` email. Asymmetric added as a collaborator user, removing the need to share credentials going forward. 2. **Google access secured** — Sebastian logged into the primary Google account via 2FA on Brandon's phone, then added Asymmetric's email as a user to Google Analytics, Google Ads, and Search Console. Future logins will not require 2FA. 3. **New site will be hosted by Asymmetric**, not SiteGround. The site moves from Hibu to a self-managed WordPress environment, giving Seamless direct control. 4. **DNS likely moving from Cycron to Cloudflare** — pending confirmation with Mark. 5. **19 case studies selected** from the existing Hibu site for migration to the new WordPress site. 6. **Multi-phase client projects will be merged** into single case study pages (Fiber Resin, Elsco) to demonstrate long-term partnerships and unified warranty solutions. 7. **Two-tier filtering system confirmed** for the case study library. 8. **Icon designs approved** — "Commercial Roofing" (middle option) and "Asphalt Shingles" (house image). 9. **Next meeting rescheduled to January 26** to ensure Brandon Aman's availability. --- ## Access & Technical Setup ### SiteGround - Password recovery sent to `chris.sbsw` email; Sebastian reset and gained access. - Asymmetric added as a collaborator — no shared credentials needed. ### Google (Analytics, Ads, Search Console) - Primary Google account accessed via 2FA prompt on Brandon Aman's phone (262-501-8543). - Sebastian added Asymmetric's email as a user to all three Google properties. - Going forward, Asymmetric can log in directly without requiring 2FA from the client. ### New Site Architecture | Layer | Current | New | |---|---|---| | Hosting | Hibu | Asymmetric (self-managed WordPress) | | DNS | Cycron | Cloudflare (pending Mark's confirmation) | | CMS | Hibu proprietary | WordPress | **Key pain point resolved:** Brandon expressed frustration that Hibu's setup gave Seamless no meaningful control over their own website. The new architecture puts Seamless in full control — they can make changes directly in WordPress or route them through Asymmetric. ### Credentials Document Asymmetric will compile all new login credentials into a master document and share with Seamless. --- ## Case Study Review ### Selection Criteria **Keep if:** - Strong visuals or recognizable brand name (Hotel Metro, Grain Exchange) - Unique or unusual application (Benihana parking lot coating, Amco Pump solar field) - Federal/institutional client (U.S. Coast Guard) - Demonstrates a specific material system (metal roof, EPDM, TPO) - Has or can obtain a client testimonial **Merge if:** - Multiple phases of work for the same client at the same or related properties (Fiber Resin, Elsco) **Discard if:** - Generic residential work - Redundant with a stronger example already selected - Poor visuals with no path to improvement ### Selected Case Studies (19 total) | Case Study | Notes | |---|---| | Multifamily Milwaukee | Keep | | Golden Dome | Keep — need better photos | | Apartment Building (7x) | Keep | | Metal Roof on Manufacturing Facility | Keep | | Elsco (Phase 1 + Phase 2) | **Merge into one page** — 5-year multi-phase project, unified warranty story | | Hotel Verdant | Keep | | Electric Wire Processing | Keep | | Grain Exchange | Keep | | U.S. Coast Guard | Keep — federal client credibility | | Multi-Roofs on Manufacturing Facility | Keep | | Hotel Metro | Keep — recognizable Milwaukee name | | Fiber Resin (multiple locations) | **Merge into one page** — different buildings, same client | | Elite Properties | Keep — unique application | | South Wayne School District | Keep | | Ogden Townhomes | Keep — **rename title** (Ogden is property manager, not project descriptor) | | Dollar Tree | Keep — currently mislabeled as "Building Owner Apartments"; **rename** | | Building Products Wholesaler | Keep — large job | | Jet Technologies | Keep — testimonial available (Brandon to provide) | | Butler Manufacturing | Keep | | Benihana (parking lot coating) | Keep — unique application, coatings heritage | | Amco Pump | Keep — 1,000-unit solar field roof integration | | Wix Wood Floors | Keep — Google review testimonial available | | Four-Story Apartment Building (siding) | Keep — siding may be re-advertised | > **Note on siding:** Seamless does not currently advertise siding but may resume. Two siding case studies retained for that eventuality. ### Discarded - Window cleaning service - Condominium project - Residential entries (Brookfield Residence, generic apartments) - Gorilla Mill - Grocery Star - Auto salvage - Building owner residential - Garage and sunroof - Farm building ### New Case Study Format All case studies will be rebuilt in a standardized layout. Key elements: - **Uniform structure** across all pages - **Key metrics as graphics** — roof size, substrate, material system, project duration - **Client testimonials** integrated where available - **Consistent naming convention** — titles should describe the project type or client name, not internal labels ### Two-Tier Filtering System | Tier | Examples | |---|---| | Primary — Project Type | Commercial, Residential, Industrial, Federal | | Secondary — Material/Application | EPDM, TPO, Metal Roof, Coatings, Siding | Brandon Aman to finalize filter category list with his team and share with Melissa. --- ## Action Items - [ ] Confirm DNS move to Cloudflare with Mark; update Brandon — **@Melissa Cusumano** - [ ] Consolidate Fiber Resin case studies into one page — **@Melissa Cusumano** - [ ] Rename Ogden Townhomes case study title — **@Melissa Cusumano** - [ ] Rename "Building Owner Apartments" to Dollar Tree — **@Melissa Cusumano** - [ ] Pull Wix Wood Floors Google review testimonial; add to case study — **@Melissa Cusumano** - [ ] Design standardized case study page layout; share with Brandon for review — **@Melissa Cusumano** - [ ] Begin building new site on development server — **@Asymmetric** - [ ] Create and share master credentials document — **@Asymmetric** - [ ] Find and send Jet Technologies testimonial to Melissa — **@Brandon Aman** - [ ] Finalize case study filter categories (primary & secondary); share with Melissa — **@Brandon Aman** - [ ] Reschedule next meeting to January 26; send invites — **@Sebastian Gant** --- ## Related - [[clients/current/seamless/_index]]