---
title: "Skaalen Retirement Services"
type: index
created: "2026-04-05"
updated: "2026-04-05"
source_docs:
  - "raw/2026-03-25-meeting-schedule-page-132874855.md"
tags:
  - client
  - senior-living
  - seo
  - google-ads
---

# Skaalen Retirement Services

> **Note:** This client appears in source documents under the name "Scallon" (likely a phonetic transcription artifact). The facility referenced is a senior living community in the Stoughton, WI area. Confirm legal entity name and update accordingly.

## Status

**Active**

## First Seen

2026-03-25 (earliest source doc)

## Last Activity

2026-03-25

## Key Contacts

| Name | Role | Notes |
|------|------|-------|
| Dawn | Client-side contact | Primary day-to-day; reported 300-person waitlist as of March 2026 |
| Chris | Client-side contact | Forwarded SEO solicitation email for review |

## Active Projects

- **SEO / Domain Rating:** Current DR is 12; target is 30. Mark to re-run a $200 link-building campaign that previously lapsed. See [[wiki/meetings/2026-03-25-weekly-sync-mark-melissa]].
- **Google Ads:** Reactivation in progress (credit card on file confirmed as of 2026-03-25).

## Key Facts

- Ranks **#2 in Stoughton** for relevant search terms (location-dependent).
- **300-person waitlist** as of March 2026 — strong indicator that current marketing is performing well.
- Received a phishing-style SEO solicitation from "AdLead to Conversion" (Sean Bolton); dismissed as low-credibility. Melissa to reply to Chris with context on geo-dependent rankings and overall SEO health score.
- A billboard was previously placed near a competitor (Kettle Park) location to capture dissatisfied prospects.

## Related Docs

- [[wiki/meetings/2026-03-25-weekly-sync-mark-melissa]]