---
title: Capital Campaign Landing Page Development — 2026-04-05
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-04-05-three-gaits-capital-campaign-landing-page.md
tags:
- three-gaits
- capital-campaign
- landing-page
- fundraising
- ai-workflow
- claude
- web-design
- figma
- vimeo
layer: 2
client_source: Three Gaits
industry_context: b2b-services
transferable: false
---

# Capital Campaign Landing Page Development — 2026-04-05

## Overview

Working session between Mark Hope (Asymmetric) and Jolie Hope (Three Gaits) to develop an initial landing page for the Three Gaits $4M capital campaign. The session used Claude AI to analyze comparable campaigns, synthesize existing content, and generate an HTML draft as a starting point for designer handoff.

**Attendees:**
- Jolie Hope — Three Gaits (jolie@three-gaits.org)
- Mark Hope — Asymmetric (mark.hope@asymmetric.pro)

**Campaign URL planned:** `three-gaits.org/unbridled-potential`

---

## Campaign Context

- **Goal:** $4 million to build a new heated indoor arena and barn
- **Purpose:** Enable year-round programming for people of all abilities in southern Wisconsin
- **Naming opportunities:** Arena, barn, and classroom spaces (not individual stalls); donor recognition wall also planned
- **Giving options:** By name, in honor of someone, or anonymously

**Key stats to feature on page:**
- 43 years of service
- 2,000 annual lessons
- 100+ volunteers
- 60+ person waitlist

---

## AI-Assisted Development Process

Mark used Claude AI (Projects feature) to drive the session:

1. **Created a Claude project** scoped to Three Gaits capital campaign materials — limiting the AI to discrete, relevant inputs rather than open web browsing
2. **Loaded source documents:** Jolie's draft landing page content, architectural renderings PDF, pledge sheet, and brand guide
3. **Fed comparable campaigns** for analysis:
   - Agape Riding — *Beyond the Barn* (`agape-riding.org/beyond-the-barn`) — $15M campaign, noted for naming opportunity display; layout considered a weak example overall
   - Enduring Sanctuary campaign — noted for emotional resonance, community ownership framing, and leadership video
4. **Claude analyzed gaps** in the existing draft: suggested adding specific impact metrics, investment breakdown by line item, personal testimonials, and sustainability framing (Jolie noted sustainability detail belongs in pitch deck, not landing page)
5. **Generated initial HTML draft** with brand colors applied from the Three Gaits brand guide

---

## Draft Landing Page Structure

The AI-generated draft includes the following sections (in order):

| Section | Notes |
|---|---|
| **Header / Hero** | Tagline: *"Building Hope One Ride at a Time"* + campaign goal + CTA buttons |
| **Campaign Goal Banner** | Reinforces $4M target |
| **Facts / Stats Bar** | 43 years, 2,000 lessons, 100+ volunteers, 60+ waitlist — to be displayed horizontally with icons |
| **Who We Are** | Organization overview |
| **Our Impact** | Program outcomes |
| **Community Support** | Testimonials / quotes |
| **Why Now?** | Case for urgency — to be expanded |
| **Our Vision** | Architectural renderings to be placed here |
| **The Investment** | $4M breakdown by facility component |
| **How Your Gift Makes a Difference** | Donor impact framing |
| **The Rider Experience** | Day-in-the-life narrative |
| **Ways to Give** | Giving levels and options |
| **Naming Opportunities** | Arena, barn, classrooms |
| **Donor Recognition** | Wall + giving attribution options |

**Tagline confirmed:** *"Building Hope One Ride at a Time"*

---

## Visual Assets Plan

| Asset | Source |
|---|---|
| Architectural renderings | PDF in shared drive — entry view, green space site plan (hand-drawn style preferred over 3D), covered arena view looking backward |
| Photography | Reuse from Walk Trot Toast landing page |
| Campaign video | To be uploaded to Vimeo by Mark |
| Blueprint/layout drawing | Consider as expandable element (not prominently displayed) |

Note: Claude cannot directly place images in HTML output — image placement will be finalized in Figma mockup stage.

---

## Key Decisions

- **Reuse Walk Trot Toast assets** rather than sourcing new photography — Jolie to select specific images
- **Video hosting on Vimeo** — Mark to upload
- **Blueprint drawing** to be an expandable/optional view element, not a primary visual
- **Sustainability financials** belong in pitch deck, not landing page
- **Naming opportunities** limited to arena, barn, and classroom spaces — not individual stalls
- **Designer workflow:** HTML artifact → Figma mockup → approval → build

---

## Action Items

- [ ] **Jolie** — Review AI-generated landing page draft; provide feedback on sections to add, delete, or change
- [ ] **Jolie** — Select specific images from Walk Trot Toast landing page for use on campaign page
- [ ] **Jolie** — Schedule follow-up meeting with Mark (next day)
- [ ] **Mark** — Query AI for optimal image placement recommendations in the layout
- [ ] **Mark** — Upload campaign video to Vimeo
- [ ] **Mark** — Finalize image and video placement in draft
- [ ] **Mark** — Send HTML draft to designers for Figma mockup
- [ ] **Both** — Review and approve Figma mockup before final build

---

## Next Steps (Workflow)

```
AI HTML draft → Jolie review & feedback → image/video placement finalized
→ send to designers → Figma mockup → approval → final landing page build
```

---

## Related

- [[wiki/clients/current/three-gaits/_index]]
- [[wiki/clients/current/three-gaits/walk-trot-toast-landing-page]]