---
title: "Three Gaits"
type: index
created: "2026-04-05"
updated: "2026-04-05"
source_docs:
  - "raw/2026-03-25-meeting-schedule-page-132874855.md"
tags:
  - client
  - three-gaits
  - senior-living
  - seo
  - b-roll
---

# Three Gaits

Senior living client managed by Asymmetric. Currently in strong marketing health with a 300-person waitlist.

## Status

**Active**

## First Seen

2026-03-25 (earliest reference in available records)

## Last Activity

2026-03-25

## Key Contacts

- **Dawn** — client-side contact; confirmed waitlist status and satisfaction with current marketing
- **Chris** — client-side contact who forwarded an SEO solicitation for review

## Active Projects

### B-Roll Production
Lukash is tasked with cutting 15–30 second silent B-roll clips from two existing Vimeo videos:
- *Three Gates 2025 Capital Campaign*
- *Writing in the Moment*

Clips should exclude any talking-head footage and be exported in web-optimized format (high resolution, low file size). Melissa to create a Vimeo user account for Lukash.

### SEO & Domain Rating
- Current Domain Rating (DR): **12**
- Target DR: **30**
- A $200 link-building campaign was previously attempted but may not have completed; Mark to re-engage the vendor to re-run it
- A solicitation from "AdLead to Conversion" (Sean Bolton) was reviewed and dismissed — rankings are geo-dependent and the client's 300-person waitlist confirms effective marketing performance
- Melissa to reply to Chris explaining geo-dependent rankings and current SEO health

## Related Docs

- [[meetings/2026-03-25-weekly-sync-mark-melissa]]

## Notes

- Client ranks #2 in Stoughton for relevant searches
- Competitor "Kettle Park" was previously targeted with a nearby billboard campaign
- The client is not actively pushing for SEO improvements given the waitlist; DR improvement is a proactive agency initiative