---
title: Smart Lock Bundling Partnership
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-21-weekly-call-w-sebastian-95649629.md
tags:
- chalkteach
- partnerships
- bundling
- meta-ads
- trade-shows
layer: 2
client_source: Trachte Building Systems
industry_context: b2b-services
transferable: false
---

# Smart Lock Bundling Partnership

## Overview

Chalkteach is pursuing a cross-promotional bundling deal with smart lock companies. The arrangement is reciprocal: customers who purchase a Chalkteach door receive a discount on a partner smart lock, and customers who purchase the smart lock receive a discount on the Chalkteach door. Advertising to support the partnership is under consideration.

## Deal Structure

- **Chalkteach door purchase** → discount on partner smart lock
- **Smart lock purchase** → discount on Chalkteach door
- Partnership is with one or more smart lock companies (specific partners not named in source)

## Advertising & Promotion

- Press releases are being prepared by Chalkteach; they appear to have distribution already scheduled
- Asymmetric may assist with press release publishing and distribution
- Paid advertising tied to the bundling deal is being explored alongside existing campaign activity

## Related Campaign Activity

At the time this deal was discussed, Chalkteach also had:
- Two upcoming trade shows at end of October, with Meta ads already live
- Google Ads campaigns being restructured by region (Southeast, Mid-Atlantic) for better geographic insight
- Reddit ads under consideration, targeting subreddits for real estate investors and entrepreneurs

## Source

Discussed during the [[wiki/meetings/2026-04-05-weekly-call-sebastian-mark|Weekly Call — Sebastian & Mark (2026-04-05)]].

## Related

- [[wiki/clients/current/trachte/_index|Chalkteach Client Overview]]