---
title: Trade Show Campaign — Meta Ads & Regional Google Ads
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-21-weekly-call-w-sebastian-95649629.md
tags:
- chalkteach
- meta-ads
- google-ads
- trade-shows
- reddit-ads
- campaigns
layer: 2
client_source: Trachte Building Systems
industry_context: b2b-services
transferable: false
---

# Trade Show Campaign — Meta Ads & Regional Google Ads

## Overview

As of the weekly call on 2025-10-21, Chalkteach (filed here under the Trachte client folder) has two upcoming trade shows at the end of October. Campaign activity is underway across Meta and Google Ads, with a Reddit ads initiative under consideration.

> **Note:** This client is referred to as "Chalkteach" in meeting notes. Confirm canonical client name for filing consistency. See [[wiki/clients/current/trachte/_index]].

---

## Campaign Status

### Meta Ads
- Ads are **live** for both upcoming trade shows.
- Creative and targeting were set up ahead of the events.

### Google Ads — Regional Breakout
- Campaigns are being **broken out by region** — specifically **Southeast** and **Mid-Atlantic** — to enable better geographic insight and more focused optimization.
- Previously, campaigns were not segmented by region, limiting visibility into performance by market.

### Smart Lock Bundling Initiative
- Chalkteach is pursuing a **co-marketing bundling deal** with smart lock companies:
  - Buy a Chalkteach door → receive a discount on the smart lock partner's product.
  - Buy the smart lock → receive a discount on the Chalkteach door.
- Advertising to support this bundling arrangement is being explored. Press releases are already scheduled by the client.
- Asymmetric can assist with press release **publication and distribution** if needed.

---

## Planned Initiatives

### Reddit Ads
- **Proposed:** Run Reddit ads targeting subreddits focused on real estate investors, entrepreneurs, and "hustle culture" audiences (e.g., r/realestateinvesting, r/entrepreneur).
- **Rationale:** Reddit allows targeting of **specific subreddits**, enabling precise reach to owner-operators and investors who are the likely buyer profile for Chalkteach's product.
- **Status:** Idea approved for exploration; not yet launched.

### Spotify Ads
- Client has shown prior interest in Spotify advertising; additional information was shared during this period.
- **Status:** Informational — no confirmed launch.

---

## Key Decisions

| Decision | Detail |
|---|---|
| Regional Google Ads breakout | Approved — Southeast and Mid-Atlantic segments |
| Meta ads for trade shows | Live |
| Reddit ads | Proposed, not yet launched |
| Bundling deal advertising | Under discussion |

---

## Action Items

- [ ] Explore Reddit ad targeting options for real estate investor and entrepreneur subreddits
- [ ] Monitor Meta ad performance through trade show dates
- [ ] Evaluate regional Google Ads performance once campaigns are live in segmented structure
- [ ] Confirm whether Asymmetric will support press release distribution for smart lock bundling announcement

---

## Related

- [[wiki/clients/current/trachte/_index]]
- [[wiki/knowledge/ai-tooling/ai-powered-proposal-workflow]]
- [[wiki/meetings/2025-10-21-weekly-call-sebastian]]