---
title: Texas Show Geotargeting Campaign
type: article
created: '2025-10-30'
updated: '2025-10-30'
source_docs:
- raw/2025-10-30-team-stand-up-97966765.md
tags:
- client-tracte
- google-ads
- geotargeting
- meta
- trade-show
layer: 2
client_source: Trachte Building Systems
industry_context: b2b-services
transferable: false
---

# Texas Show Geotargeting Campaign

## Overview

Trachte (referred to as "Tracte" in standup notes) is running a geotargeted ad campaign to promote their presence at a trade show in Texas. The campaign is being managed by Sebastian and uses Meta ads to drive booth traffic, tied to a custom promotional offer.

## Campaign Details

- **Channel:** Meta (Facebook/Instagram)
- **Targeting:** Geotargeted to Texas, aligned with the show's location and dates
- **Goal:** Drive attendees to the Trachte booth at the trade show

## Promotion

Trachte is running a custom belt buckle giveaway as a booth incentive. Visitors who come to the booth and learn about Trachte's offerings receive an invite for a custom belt buckle. The Meta campaign is being used to promote this offer and drive awareness ahead of and during the show.

## Status

As of the 2025-10-30 standup, Sebastian had completed the geotargeting setup for the show. No blockers were reported.

## Team

- **Account Manager:** Sebastian Gant

## Action Items

*(None outstanding as of 2025-10-30 — geotargeting work was reported as completed.)*

## Related

- [[wiki/clients/current/trachte/_index]]
- [[wiki/meetings/2025-10-30-team-standup]]